Well, it's a difficult decision for me to make as well..
I have also got some other offers, like King's College London, Durham, Loughborough, and Lancaster.
But finally, I choose Bath because of the following reasons:
1 High reputation and teaching quality on management studies
2 Nice climate and beautiful city
3 Close to Bristol and London
4 Good security
5 Easy to find part-time, and many entertainments (Festivals) due to the developed tourism
6 I fell in love with the city since i first visited it.
7................ the staff of bath uni is nice to every applicant.