"Using your knowledge of the persuasiveness of TV advertising, what advice would you give tothe company so that it could make the TV advertising campaign as effective as possible? Refer topsychological research to justify your advice."
this is for media, but in this question would could i talk about hovland-yale and the ELM model or talk about the explanation for the persuasiveness of tv advertising e.e hard sell and soft cell and product endorsement??? I'm quite confused someone help.