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    I need to create a report on an organisation analysing their market segmentation strategy and then, using a MACRO, MICRO and Internal analysis evaluate if they should re-assess this.
    I'm really confused and unsure of where to even start so if anyone has any useful tips or have done something like this in the past I would be very grateful!!
    Thanks
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    (Original post by oliviar14)
    I need to create a report on an organisation analysing their market segmentation strategy and then, using a MACRO, MICRO and Internal analysis evaluate if they should re-assess this.
    I'm really confused and unsure of where to even start so if anyone has any useful tips or have done something like this in the past I would be very grateful!!
    Thanks
    If I was you, before writing the report I would crack on with the analysis part. Underneath each of the sub-headings I would make notes on how the business is impacted by all of these things.

    Once you have clear in your head about how the business is performing based on all of these things you'll feel a lot more confident about writing your report.

    Micro:
    Suppliers
    Customers
    Employees
    Stakeholders
    Competitors

    Macro:
    Local economy
    National economy
    International economy
    Industry
    Political

    Try a SWOT analysis too.

    In terms of report writing this is helpful https://www.reading.ac.uk/internal/s...esreports.aspx

    Your uni though should have given you plenty of info on how to do this. Macro and micro analysis will also be in your text books/ lecture notes.

    Does this help?
 
 
 
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