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    Hi, wanted some ideas on what to write about this set question:

    Which is the most appropriate method to increase revenue for the business you
    have chosen?
    You could:
    • choose a small business
    • investigate what is meant by revenue
    • conduct primary research to identify at least 2-3 different methods the business uses
    to increase revenue and how effective these methods are
    • present useful information/data to support the points you are making
    • analyse the different methods the business uses
    • using your analysis, arrive at a supported judgement that states the most appropriate
    method the business uses to increase revenue.

    I was going to talk about the Marketing Mix, so how my business- a restaurant- makes revenue from the areas of Price, Product, Promotion, Place. I also was going to add how they have the competitive advantage over other businesses in the surrounding area within each factor. I was also thinking of talking about customer satisfaction- to ensure repeat purchases, and also the idea of diversification. However, could I please have any more ideas? Thanks!
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