Translocation is the transport of organic solutes up and down the plant through phloem tissue and is an active process. (the fact that translocation is active is proven by the fact that metabolic poisons can stop translocation.)
Sieve tube elements are accompanied by companion cells. Some of these companion cells have very folded cell walls and cell membranes, which gives them a large surface area; these are called transfer cells. These cells move sucrose in and out of the sieve tube element by active transport, using energy from ATP.
First, at the 'source' where sucrose is made (typically leaves), the companion cells actively transport sucrose into the sieve tube element. This increases the solute potential inside the sieve tube element and thus the water potential is lowered; water is then drawn into the sieve tube element by osmosis from nearby cells and xylem vessels.
At the 'sink', where sucrose is being used (e.g. roots where sucrose is being converted into starch for storage), the companion cells are actively, or passively transporting sucrose out of the sieve tube element. This decreases the solute potential inside the sieve tube element and thus raises the water potential. This makes water move out of the sieve tube element into nearby cells by osmosis.
Thus, there is a high hydrostatic pressure near the source, as water is drawn in; while at the sink there is a low hydrostatic pressure as water is moved out. Thus, the organic solutes move from source to sink down the pressure gradient by mass flow.
Hope that helps.