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Does this job sound like a scam (GB Marketing Enterprise Ltd)?

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Reply 40

Original post
by AnEvolvedApe
I have seen a job from this company labelled "Graduate Marketing Assistant" with a salary of something like "18-22k basic salary". Yet, when you get there, those things are not the case and the lie is already in the title and salary making it a scam. Can you not see it as it is and admit it or do you actually work for the company?


Like I said, I used to work for a similar company, not GB marketing Specifically. I havent seen how they conduct their advertising, so maybe they do come across as more scammy than others. But when I applied for A.Innova, there was no mention of a graduate scheme, just a Sales role with no experience required, which I had none at the time, and a SUGGESTED salary, not a garunteed one.

I have looked at current links to GB marketing advertisements and the latest ones I saw said nothing about graduate schemes and garunteed salaries, so maybe they have toned it down since then.

But like I said, I used to work with A.Innova for a time, so my views will be biased compared to those who aren't willing to give them a proper chance. I just find it unfair that people are misjudging these companies without seeing the genuine good they can do for some people. Sure they aren't helping by having misleading titles, but considering the lines of work, I can't entirely blame them.

Like I said, I went from having 90% of my job applications turned down before having this job, to having so many more interviews with other companies since leaving. They gave me a chance where others did not, and I don't find that to be a scam whatsoever.

Reply 41

Original post
by RadicallyRadic
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Alpha Innova is the same company as GB Marketing. They are at the same address and are probably part of a pyramid scheme. Maybe you had a positive experience but that doesn't mean that I don't know what I'm talking about. Of course they don't force us to stay, how could they possibly do that? They still waste our time inviting us to interviews for jobs that we clearly don't want. They still exploit inexperienced graduates/students by quoting a salary that no one ends up making and the possibility of being promoted to managerial positions. There is a scamming/brainwashing culture within these companies which I find to be very unethical. I spent a lot of time and money trying my hand at one of these sales roles after being tricked into thinking that I would get a regular income. They're getting free labour whereas most of their "employees" are getting nothing.

I saw their most recent review on Glassdoor. Their former employee said that they made staff write some positive reviews for them on Glassdoor to cover up the negative ones. That's shady AF.

Reply 42

Original post
by Eunomia
Alpha Innova is the same company as GB Marketing. They are at the same address and are probably part of a pyramid scheme. Maybe you had a positive experience but that doesn't mean that I don't know what I'm talking about. Of course they don't force us to stay, how could they possibly do that? They still waste our time inviting us to interviews for jobs that we clearly don't want. They still exploit inexperienced graduates/students by quoting a salary that no one ends up making and the possibility of being promoted to managerial positions. There is a scamming/brainwashing culture within these companies which I find to be very unethical. I spent a lot of time and money trying my hand at one of these sales roles after being tricked into thinking that I would get a regular income. They're getting free labour whereas most of their "employees" are getting nothing.

I saw their most recent review on Glassdoor. Their former employee said that they made staff write some positive reviews for them on Glassdoor to cover up the negative ones. That's shady AF.


First off, no, they aren’t the same company. They run different campaigns where GB do broadband while Alpha does Charity.
Also A.Innova have moved back to Liverpool now so they aren’t even affiliated with Cardiff anymore.

So you claim it to 'PROBABLY' be a Pyramid Scheme when not even working for either of them. That is far from the case. If anything, most regular base salary jobs adapt more of a 'Pyramid Scheme' hierarchy than this type of work does. I've seen the difference between the two, I KNOW what I'm talking about.

Also you mentioned about 'tricking us into jobs we don't want'. Isn't that how job applications work in general? There are thousands of people unhappy with the jobs they are in yet they do it because they need the money. How is that different from this? And don't say commission because that isn't a proper answer.

And honestly, I really shouldn't assume but judging by most of what you have said about 'free labour', you don't know how these businesses work. I would honestly asked how long you have worked at the past sales company and see how much you really know. Because honestly, no hard feelings, but doesn't sound like most people know anything.

And the reviews. Sure, it may seem shady, but honestly, what company doesn't ask their employees to post reviews of their positive times working there? It's a thing that we see everyday called 'advertisement'. People are more likely to go after something if there is more positive feedback from it. Thousands of businesses and companies do it. Look at the most established brands you know and use everyday.

But I know most of you won’t agree with me, ‘encouraging’ people to stay away from this line of work without giving it a proper chance, which I think is downright unfair and unethical. This is probably coming from people who either had bad experiences with these companies, not spent enough time to gain any sort of benefit from it, or have never or will never attempt it because they believe too much in the negativity spawned from others.

If you aren't interested, just say that. But there's no need to drag these companies down when there are people who find these jobs by chance, become interested in the concept, become successful and have better lives.


Also for the record, I left the business as A.Innova moved back to Liverpool and I had to stay in Cardiff for academic studies which I was still doing, so I don't work with them anymore. And I have never worked with GB Marketing before, and honestly seeing how they judge their business compared to Alpha, I wouldn't want to just because it doesn't appeal to me. Also I have a personal grudge against TalkTalk and refuse to promote something I have a genuine distain for.

Reply 43

Also, if you have a genuine issue with the way GB Marketing in particular run their job applications or their business practices, then do something about it instead of talking about it online. Take legal actions or something, and if you win, congratulations, no hard feelings, you and many others who were unhappy with them win. I would congratulate you as well as I'm not a fan of GB Marketing myself.

But if you were to lose, then they are ultimate doing nothing wrong. I'm just trying to show the good that these companies can do while most people on this thread are talking about the bad. But again, if you think these types of jobs are illegal even when they offer you references of working with them for future work, then honestly, do something about it instead of being angry on the internet. Good luck if you decide to go forward with it.

Reply 44

Pathetic. You are seriously comparing scams like A.Innova and GB Marketing with the likes of real job advertisements? Give me a break. There is no ethical justification for what they do. If they haven't got the funds to hire people, then they should stick to being a very small show until they make money and can pay a salary. No damn excuse.

Reply 45

Yes I am comparing what they do to others jobs because sometimes people just aren't looking from a logical point of view when I explain what they do. How can you honestly say they are doing wrong unless you have experienced how they work for more than a few days/weeks? And yes they obviously have the funds, otherwise they wouldn't not be making more companies around the country/world the same way and hiring more people who continue to earn money.

But if you don't agree, that's fine. People can continue to complain about what they do without taking any action if they truly believe what they do is morally wrong. If that is the case, do something about it instead of complaining about it online. It's no skin off my nose as I don't work there anymore. It would mean ruining the lives of genuinely good people who make a living much like anyone else, but hey, if it makes you two feel better (as only two people here so far seem to continue to oppose to my viewpoint), again, all the power to you.

I'd rather not discuss this further as it's just truly not worth it anymore. We can agree to disagree and leave it at that.

Reply 46

If you they do have money and great clients, then why not pay at least minimum wage to their "Graduate Marketing Assistants" and the like? I still cannot understand. I am happy to complain online as these keywords crop up in Google, exposing such companies.

You say "It would mean ruining the lives of genuinely good people who make a living much like anyone else,". Well, why aren't these genuinely good people paying recruits appropriate salaries after being advertised as such?

Your justifications are not satisfactory.

Original post
by RadicallyRadic
Yes I am comparing what they do to others jobs because sometimes people just aren't looking from a logical point of view when I explain what they do. How can you honestly say they are doing wrong unless you have experienced how they work for more than a few days/weeks? And yes they obviously have the funds, otherwise they wouldn't not be making more companies around the country/world the same way and hiring more people who continue to earn money.

But if you don't agree, that's fine. People can continue to complain about what they do without taking any action if they truly believe what they do is morally wrong. If that is the case, do something about it instead of complaining about it online. It's no skin off my nose as I don't work there anymore. It would mean ruining the lives of genuinely good people who make a living much like anyone else, but hey, if it makes you two feel better (as only two people here so far seem to continue to oppose to my viewpoint), again, all the power to you.

I'd rather not discuss this further as it's just truly not worth it anymore. We can agree to disagree and leave it at that.

Reply 47

Original post
by AnEvolvedApe
If you they do have money and great clients, then why not pay at least minimum wage to their "Graduate Marketing Assistants" and the like? I still cannot understand. I am happy to complain online as these keywords crop up in Google, exposing such companies.

You say "It would mean ruining the lives of genuinely good people who make a living much like anyone else,". Well, why aren't these genuinely good people paying recruits appropriate salaries after being advertised as such?

Your justifications are not satisfactory.


I am happy to complain online as these keywords crop up in Google, exposing such companies.


Well that is equally as pathetic in all honesty. Complaining behind a faceless avatar like most people do online isn't solving the 'issue', especially when people like yourself have never properly experienced the way companies like these work for more than a few months. If you had a bad experience after working there for a long period of time, fine, I can't argue against you because you have a valid reason. But when you haven't even given something a chance, it's much easier to point fingers, saying it will 'exposure' these companies when you don't even know what you are trying to exposure them of. And don't say that they are a 'scam', cause that's another word people just flippantly throw around. That is more sad than anything. You're accusations also aren't satisfactory.

However going back to the whole commission questions, I honestly cannot answer those myself because I don't run businesses. I assume its because the line of work these companies do will likely result in people leaving during the first few days/weeks as it's not for everyone. It's probably a lot less of a hassle to sign people onto contracts only for them to leave a few days later, wasting their money on people who aren't going to be there for the long run. At the end of the day, everything is about money to companies and staff alike, and it's about how they use their money that really matters.

But neither of us can say what it really means because we don't know how businesses run, and that's that. Please can we drop this discussion now? We have enough people pointing fingers from both sides and enough has been said. And I dont want to think anymore negative than I have to on this topic? What's the use in saying more if it won't lead to any end result?

Reply 48

I wouldn't say it was a 'scam' you can actually earn decent money. Not saying it is a career but if you work hard you can earn more than average wage and I found it really fun. Just saying don't rule it out if you haven't tried it it can be a good stop gap money earner and really good for boosting confidence.
(edited 8 years ago)

Reply 49

let me start with what I am going through at the moment. my partner has started work with the company that has taken Alpha Innova's place in Cardiff (same office and directors). she has fallen for the sales patter she has been fed to the point of when I ask the question about the job I get an almost scripted answer. now my first point to what has be said with regards to GB marketing, alpha innova and now venture 100 no they technically they are not the same company but when you look at there directors they are linked by Prb Company Secretarial Llp. but alpaha innova and venture 100's board directors are exactly the same. secondly saying that what they are doing is not a scam well what is the definition of a scam. this is it - scam NOUN 1.a dishonest scheme; a fraud. is this not what they are doing with there job adverts and interview. now I know my partner applied for a job as a trainee events manager. how on earth you can class this job as any sort of event I do not know and that is with me having worked in the events world. thirdly how is are these companies not a form of a pyramid scheme again the definition of pyramid scheme - A pyramid scheme is a fraudulent system of making money which requires an endless stream of recruits for success is this not what they are doing?how can people not see this. if I knew a way that would bring these companies down form praying on those that don't understand and also taking advantage of those they pray on in there sales I would. any ideas welcome! a great deal of stress has been put on me to pick up the slack that the job has caused my partner but she still cant see it.

Reply 50

the same thing happened to me! A Call from a job I had never applied for and then I went to an interview which was very very vague and they talked a lot about upward mobility without ever really explaining what the company did. I didn't even bother answering the phone call about the second interview because the whole thing made me feel very uneasy.

Reply 51

Original post
by AlexanderHam
How long ago was that and how much work did you do for them? You might still be able to make a legal claim for failure to pay the minimum wage and holiday pay (it may only be a few hundred pounds, but that would be a nice little bonus)



Deffo. These companies are often extremely cynical and quite revolting in exploiting students because university students are often, (1) unaware of their rights and not worldly or sophisticated when it comes to such matters, (2) hardworking and eager so they sell well, (3) they sound trustworthy over the phone (something about a younger voice seeming more benign).

I can't stand companies that engage in this sort of knowing exploitation, I do wonder what kind of person would be involved in them in the recruitment / HR side of things; they earn their base salary (a base salary the company doesn't allow to their salespeople) by essentially lying to students.


Original post
by Jazzleo77
Hey I actually went to the interview for these guys. Here is a status I wrote after it happened, might be worth reading.

I applied for two different sales jobs based in Cardiff.
One company called covermoreevents and another called GBmarketingenterprise I think. They both called me the next day after submitting my cv, that itself was a weird experience, one phoned me and arranged an interview, and then the second phoned using the same script with a similar voice and described the place to be in the same area. Turns out both companies are ran by the same people in the same building. Got next day interviews for both in Cardiff.
Turned up there, the first interview was 10 minutes long and the interviewer just asked me questions about my cv and told me nothing about the job and then shook my hand and said if I was successful then they'd call me later for a second interview. And I did get the call and obviously got super excited. They just told me to bring a long a note pad and pen, the phone call was brief and I assumed I'd be just having another interview.
I got there for 8.45 as asked, and in the reception were same four people that were being interviewed the same time as me the day before. Which raised some suspicion as to how picky they really are about the people they call back. They took me into a room to meet a woman who introduced herself as a sort of mentor for the day. She said she was going to take me a long to one of their 'events' to see how I get on.
We got in her car with another person who has recently started to work there, she asked me lots of questions and talked to me about customer service and how they're working for talk talk at the moment. She was very brief about the 'event' and where we were actually going.
She took me to an Asda in Newport, and they set up a stand. And it became clear to me that this 'event' was just these two people, hassling everyone that went in and out of the supermarket to sign up to talk talk with them. They were those annoying people that nobody likes.
I was asked to stand/sit to one side and observe what they do for 3 hours. Whilst they set me very homework like writing tasks about marketing. I was told that if they thought I'd done well they would take me on to the next stage and explain the business to me.
Eventually this happened after looking a bit homeless for a while sat outside Asda. We went into the cafe and they said they were pleased with me, they talked to me some more about the training I'll need and the managerry positions I'll likely end up in. When it came to discussing the pay, they revealed that the company is 100% commissions, meaning the amount of money I make is based on how many sales I make, there is no fixed income. And also told me that the hours are 7.30am-7pm mon-sat. So I'd be working all that time, travelling to and from Cardiff with no guaranteed income, if I had a bad week then I could go home with nothing. Obviously this turned me off completely, I can't work on those terms, I have rent that needs to be paid amongst other things, I need to be certain that I will go home with money in my pocket. (Why they couldn't have explained that on the application I don't know, instead of wasting to much of my time.)
When I told them that commission work isn't for me, they told me that since I wasn't continuing the day them that they couldn't take me back to Cardiff. They couldn't even direct me to a bus stop or train station to get home. I've never even been to Newport before, obviously had a bit of a panic when I realised what had just happened, managed to google maps my way to the train station with not very much phone battery. And get a train back to Swansea, costing me more money since I'd purchased a return ticket to Cardiff that morning.
When I got home a found an email they had sent me at 8.50am (after I'd already arrived) explaining what the second 'interview' actually involved. Which obviously would've been a lot more useful the night before so I could prepare myself.


Once the route has been downloaded on to your phone you can put it on aeroplane mode. And it will still guide you. It saves a lot of battery.

My first year at uni I had similar thing. But we had to walk from door to door. Must've walked for 8 hours

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