Question for the Goldman cover letter...
Since its 300 words, and they've made pretty clear they want to know about your motivations for applying/qualities you would bring to Goldman Sachs etc.. should you waste time talking about why Goldman/why programme?
Ofc usual cover letters you'd probably spend a paragraph or two talking about the company and the programme, but would you scale down talking about what they already know about themselves and the programme and focus much more on yourself...?