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    I have that it has high internal validity but I need something else. Could I use that the mediational processes are a good model as they look at cognitive factors?
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    (Original post by greghayes)
    I have that it has high internal validity but I need something else. Could I use that the mediational processes are a good model as they look at cognitive factors?
    From my notes.

    • It tells us how children learn from the media and how cultural norms’ are transmitted and change overtime - like gender roles and stereotypes. Unlike biological approaches, which remain relatively unchanged over time.
    • Reciprocal determinism - not only do we change our behaviour because of others and the environment, our performance can also influence others. Suggesting we have some ‘free-will’, which is more flexible than behaviorism.
 
 
 
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