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Social influence on individual desicion making - how to explain? Watch

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    Hi!
    I am writing a work (study based on multiple reg) on privacy concerns and home computer security und currently struggling with theory. How one could explain that belonging to some particular social group (eg "student of technical decsipline" or "person with left political orientation" ) would possibly influence individual decision to protect privacy? Or in opposite

    I dunno :/ What authors wrote on this topic in general? I assume that there will be differences between groups, but how to explain causal relation between individual decision and social influence? Assuming there is no specific group pressure or smth like this


    Thank you for comments
 
 
 
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