kolchuma99
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How would you answer the question 'Demonstrate an understanding of consumer behaviour as a result of marketing strategies'. It's only 1000 words and i dont know what specific topics i should write about or where to even begin.
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Cindy_moor
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pm me, think i can help
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pmc:producer
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I think you should focus on CSR maybe? It's a controversial topic and often seen as a tagline to appease investors and woo consumers more than an organzational taking responsibility seriously. Could maybe cite L'Oreal buying up the Body Shop to break in to the 'ethical consumer' market (Body Shop are pro-planet/animal welfare... L'Oreal on the other hand test on animals)... On the one hand this was a strategy by L'Oreal to enter the ethical consumer market instantly without the hardwork and operate off the Body Shop's reputation. On the other, this was them adopting a strategy which shows they want to take the company in a more ethical direction in response to market/consumer demands.

Either way it resulted in one of the biggest boycot movement's in recent history...

I think that ties in quite well with strategy/consumer behaviour. Even if it does focus more on corporate strategy than marketing strategy (arguably interdependent).
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