Generally trying to morph yourself into Kylie Jenner. Lol, seriously tho the brow has gotten pretty out of control and so has contouring. They've become more about legit sculpting as opposed to enhancing which is fine I guess, if you do it well. But it just looks like a very specific look as opposed to making you look a little better which was the original point. Not into ombre lips, I did like halo eyes when that was thing.