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    I am looking for few case studies to review for my dissertation and finding it tough to locate them...

    The topic that I am looking for is Social Media Marketing in service industries... Could anyone help me out or point me in the right direction??? Any help would be appreciated...
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    (Original post by s0vvy_blu3s)
    I am looking for few case studies to review for my dissertation and finding it tough to locate them...

    The topic that I am looking for is Social Media Marketing in service industries... Could anyone help me out or point me in the right direction??? Any help would be appreciated...
    There are a range of academic journals which should give you what you need. Including but not limited to:

    - Journal of Travel and Tourism Marketing
    - International Journal of Service Industry
    - Journal of Business Research
    - Journal of Marketing Development
    - Journal of Business Strategy
    ...etc

    Search them for papers on social media marketing. These should include case studies and/or refer back to them, so that you can read further.

    Your supervisor should be able to make more suggestions.
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    He did give me suggestions... So far I have couple from hotel industry and few from wine Industry... I wanted one or two from telecom but can't find any...
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    (Original post by s0vvy_blu3s)
    He did give me suggestions... So far I have couple from hotel industry and few from wine Industry... I wanted one or two from telecom but can't find any...
    If you've searched all of the above journals and come up blank, it might be worth looking at a different industry.
 
 
 
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