Head of the Sport writes about Team GB's potential to achieve Olympic world record

Professor Simon Shibli, head of the Sport Industry Research Centre at Sheffield Hallam University, has written an article forThe Conversation about Team GB's opportunity to become the first nation to increase it's medal tally for five consecutive Olympic Games.

'As the medal haul continues to rise in Rio – with six gold and three silver medals in a single day on the newly dubbed “Sensational Sunday” – the British Olympic team could be on its way to an unprecedented fifth consecutive increase in its medal haul.'

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