Breast is best!
I think its ridiculous. Mothers should have the right to choice what they give their child. They're should be better support to help mothers learn how to breast feed as the support in the hospitals is appalling. Bottle milk isnt poison and shouldnt be treated as such.
Completely agree with frost.
While breast may be 'best', formula milk is NOT harmful to children and mothers have the right to make their own choice on the matter.
If they're going to ban baby milk ads, they should also ban those despicable guilt-tripping posters in NHS surgeries which imply that non-breastfeeding mothers are bad mothers.
Absolutely not! Sometimes with all the best will in the world, babies just will not breastfeed. My nephew refused to latch on despite the best attempts of 4 different midwives and my sister, he started to become dehydrated so they resorted to literally tipping milk out of a pipette into his mouth. They tried again over a week and he still wouldn't take it, she ended up using an alternate combination of expressed milk and on occasions where that wasn't possible, formula.
Too many women are pressurised into breastfeeding when it just isn't suitable for them, or made to feel like a failure if their baby doesn't take to it. I was born three months early so was fed on formula through a tube and had no problems at all - there's such a fear now around it and I feel that's irresponsible. There's enough pressure on new mothers as it is without trying to make them feel guilty constantly! People should be free to choose.
Lying in adverts should be banned. Trying to convince mothers that formula is best is wrong, simple as that. Breastfeeding should be attempted by all mothers and formula only used if that doesn't prove possible.
One has to remember that baby formula producers are incredibly aggresive about marketing their products to the extent of giving out free samples of products in hospitals, etc. where they can get away with it - clearly against the advice of the WHO and the vast majority of specialists in this country.
I didn't know about some suppliers attempting to give out samples in hospitals, and of course that's wrong and shouldn't be allowed, because all mothers should be encouraged to at least attempt breastfeeding.
The only kind of formula milk I've seen advertised, however, is intended as follow-on milk for older babies and definitely not intended for babies as young as six weeks.
I still say they should ban the pro breastfeeding posters in surgeries as well. Mothers generally know what options are available to them (seriously, no new mother is going to see one of these pro breastfeeding posters in a surgery and go "hmmm, breastfeeding eh, never heard of that before, ohhhh, so THAT'S what these are for...") and to be honest, particularly with the right post-natal support, there shouldn't be any need for ANY of this kind of advertising. In a modern society such as ours there should be absolutely no need for this ridiculous guilt-tripping propaganda.
Mothers have a choice, we can't force all mothers to breast-feed their babies. What about those who can't? They need an alternative. Brest may be best but like its been said, the formula isn't harmfull to babies. If they want their child to have breast-milk but are unable to breast-feed then they can always just use a pump!
I don't see wy the adverts should be banned, seems very stupid.
Jennybean - the poster I keep seeing in my doctor's surgery (maybe it's quite old, it's been there a while) basically shows a scan photo and then an (allegedly real) quotation underneath it from 21-year-old Tracy: "Wow, I can't wait - I'm going to do everything I can to give my baby the best start in life" (i.e. implying that mothers who can't breastfeed somehow don't want to give their baby the best start).
I'm not anti-breastfeeding AT ALL - I'm just rather inclined to think that the pro-breastfeeding posters are worse than the pro-formula advertising.
Breastfeeding provides babies with essential anti-bodies and a whole lot of other things. Baby milk just cannot compete with the real thing, yet they try to persuade young, naive women that they can.
although it has never been proven that formula milk is harmful, i'd say ban for their ads. i don't think anything can replace breast milk. but formula milk itself shouldn't be banned because obviously there are some mothers out there who are unable to give that service to their children. ('service', is that the right word? lol).
definately ,breast milk is the best for the baby as it gives the baby immunity. The only benifit of formula milk iis that it gives the mother a break from sore breasts. But i would suffer and have sore breasts if i new that it was in the best interest of my child and would reduce the number of trips that i would have to make to the hospital in the future.