Turn on thread page Beta

Online women's clothes shop? watch

Announcements
    • Thread Starter
    Offline

    1
    ReputationRep:
    Hi!
    I'm thinking (seriously) of opening a clothes shop online, maybe with acessories and other random things thrown in. I was wondering if anyone finds anything particualrly hard to find, or want something in particular from an online shop that others don't have...

    i.e. what niche should i fill???

    Any help will be appreciated and if it all works out i will give my helpers a discount! lol
    Offline

    20
    Jeans/trousers with an inside leg of 33''...........

    If you can provide that, considering the style is nice and etc - I will shop in your store 24/7 lol

    EDIT: Would you be offering hair products as well???
    Offline

    13
    ReputationRep:
    Nice winter coats at a reasonable price, different styles, colours etc. Its so hard to find decent winter coats I reckon!!! Especially when places like Topshop seem to stock the same boring ones year after year!!
    Offline

    0
    ReputationRep:
    ^^^^^^^^^^ very true.

    trousers that fit around your waist AND your legs AND your bum would be nice.

    shops that go above a size 16. but that clothes above a size 16 are as nice as clothes below a size 16. (not a specific problem for me but i know loads of people who would kiss your feet if you could achieve this!) ooh, and shoes above a size 8 too. (again, not me. but again, there would be foot-kissing.)

    i really hope it works out alright for you. how amazing would it be to own a shop! online! how 21st century.
    • Thread Starter
    Offline

    1
    ReputationRep:
    mmm...maybe i should stock everything but the norm?! lol

    I was thinking of macintoshes that have a cool design also, as the ones i see are boring?
    Thanks for all your help
    • Thread Starter
    Offline

    1
    ReputationRep:
    (Original post by DancinBallerina)
    Jeans/trousers with an inside leg of 33''...........

    If you can provide that, considering the style is nice and etc - I will shop in your store 24/7 lol

    EDIT: Would you be offering hair products as well???

    Dont' know about hair products but give me all the ideas you've got so i can think about it...probably will put things like cool gadgets and random kitsch things in there to
    Offline

    0
    ReputationRep:
    Have thigns going down to a size 6 aswell.
    Thats the key point that makes me shop on asos, i know things are going to be tight enough. So many shops just go down to a size 8.

    I think the general style vs price of the clothing would be the key thing to its success.... who are your target buyers? What sort of styles?

    Im always looking for more online clothes shops!
    • Thread Starter
    Offline

    1
    ReputationRep:
    ^Target buyers are late teens to 30 ish. Really want to find a niche, and i would like to just sell unusual designs, as i'm into bright colours and retro stuff. I especially love skirts and dresses so would probably focus on those.

    Theres nowt on my website at the moment but if you wanna look at the bare bones its applepip.com
    Am dead pleased i got (what i think is) a cool short name like applepip. I had a list of about 40 names and that was the only one available lol must be fate

    Thanks for all your help!
    Offline

    18
    ReputationRep:
    Definitely go for the retro and patterned stuff if that's what you enjoy (though maybe a basics section would be nice to offset this) - your shop will be much more effective if you cater for one particular style. If you try and please everyone then you'll end up pleasing nobody.

    On a similar note, don't try and sell looooooads of different things otherwise your site risks being overcrowded and disorganised. You want it to be focused and for people to be able to find their way around easily.
    Offline

    1
    ReputationRep:
    Asos.com
    Offline

    0
    ReputationRep:
    Ive been looking EVERYWHERE for pacman belts
    • Thread Starter
    Offline

    1
    ReputationRep:
    ^lol

    Does anyone recommend any books on strting your own online clothes business?! (non-american)

    Maybe one on how to get your own clothes line manufactured?

    Ah, so much to consider. I have no clue about business, so will i have to register the business if it earns over so much money? What do i do about tax when i'm a student and when i'm not?

    The most important thing is somehow making the clothes how i want them and i've googled it but can't find anything :-( I don't really want to sell what other people are selling
    Offline

    0
    ReputationRep:
    (Original post by ferret123)
    ^lol

    Does anyone recommend any books on strting your own online clothes business?! (non-american)

    Maybe one on how to get your own clothes line manufactured?

    Ah, so much to consider. I have no clue about business, so will i have to register the business if it earns over so much money? What do i do about tax when i'm a student and when i'm not?

    The most important thing is somehow making the clothes how i want them and i've googled it but can't find anything :-( I don't really want to sell what other people are selling
    Right - not a clue about the books but if I were you I would hit the local city library.

    Registering the business - it can be complicated, you need to consider if you want to be a sole trader or a company - there are good and bad points for both, at the moment it makes very little difference because you are just setting out, but basically as a sole trader you are the business, as a company the business is a seperate legal entity to yourself.

    HMRC (the tax office) http://www.hmrc.gov.uk run courses for new start up businesses on tax, your best bet is to keep excellent financial records and pay an accountant to sort you out - a good accountant will pay for themselves (by which I mean a good accountant will ensure you pay as little as you ned to and claim all your entitled to)

    Business Link have a database of support schemes (think grant funding and the like) http://www.businesslink.gov.uk/bdotg/action/gsd - not all of it is good and the search function is terrible but it gives you an idea of the sort of support available. Business Link (Eye in Wales and something else in Scotland) is supposed to provide assistance - but honestly I think they are pretty naff (it's all about Government targets not about helping businesses at all).

    There is a retail association http://www.brc.org.uk/defaultnew.asp and other organisations/associations will exist and be able to provide information to members.

    In terms of what to sell you need to find a niche market and provide fantastic service to that niche - marketing to everyone means serving no-one fully. If you like retro prints and the like specialise in that. Why not look at final yr/new designers who have studied dress-making, milinary, etc etc and ask if they would like to sell peices through your site - your then looking at unique or short run pieces - appealing because it's items not everyone will be wearing. Whatever you choose it is important you know your market - research it to death, know who you want to sell to, what their price bracket is, what they want, who your competition is. research is the key.

    Then start selling. Market yourself at every opportunity. Go to networking events. Take part in local fashion shows, ask miss-your-local-area to model your clothing, carry business cards and give them out to everyone you meet. Write press releases to the sort of publications your target market reads (you know this info from your research), enter competitions such as young business person of the yr, shell business awards etc (and then do a press release on it).

    I think that's enough from me, any other questions, feel free to post or PM.
    Offline

    1
    ReputationRep:
    Hey, awesome idea - and good on you for actually doing it.

    A rrreally good website for help with starting up a business can be found here:
    http://www.knowledge.hsbc.co.uk

    Particularly look at the "starting up" section.

    I've checked out your website, and whilst i think the idea is great, and i even really like the name, i do think the web design could do with some work. I see that at the moment too you only have one product.

    In my opinion (and that's all it is - others may disagree), you should take down the shop at the moment and just have the introduction page. I mean, a high street store (or any store for that matter) wouldn't open for business before it had enough stock and ideas to fill the shop.

    You seem to be launching your business before you've even finalised your idea, or your direction. In business, direction is exceedingly important. I think that you should try and maximise the impact of your new business, by waiting until you have found your niche and developed a quality site - for instance you have no returns policy or FAQs section. Obviously the site is under development, but by effectively launching with only one product you could alienate customers at this very early stage.

    You could then advertise the launch of your new shop and perhaps have some extra discounts for the first weekend. It's a cliche but you have to spend money to make money. Reaching your market (which you need to have defined precisely) needs to be your target. I think the no postage and packaging costs is a great idea, a good gimmick - but how are you going to afford this? Will you just inflate the cost of the items? Posting clothes could get expensive and eat into your profits.

    I know it's just an early idea at this stage for you. But if you want it to work then i seriously don't think you should launch now. Stick to selling on ebay until you've organised everything and have a quality, easy to navigate site.

    If you've any more questions PM me. I'm spending this summer writing an new entrepreneurship module for my department (so that they can develop products from their research for sale), so i've got quite a lot of "start up business" knowledge floating round my head at the moment.
    Offline

    0
    ReputationRep:
    Oh wow - that site brought back memories - I used to work as a researcher and writer for a company who put together that sort of information for sale, or for various business advisors, government bodies, etc, etc. Reading that just took me straight back to it. I even checked for that company's info and did a mental checklist comparision to see if the style and content was significantly different from house style - im so ingrained with the company ethos - shame I left over a year ago.
 
 
 
Poll
Should Banksy be put in prison?

The Student Room, Get Revising and Marked by Teachers are trading names of The Student Room Group Ltd.

Register Number: 04666380 (England and Wales), VAT No. 806 8067 22 Registered Office: International House, Queens Road, Brighton, BN1 3XE

Write a reply...
Reply
Hide
Reputation gems: You get these gems as you gain rep from other members for making good contributions and giving helpful advice.