Prepare a report analysing the importance of Thomas Cooks’ interrelationships within the industry.
Your report must cover:
Chains of distribution (e.g. call centre, web sites, web based & retail agents)
Horizontal and vertical integration (e.g. principals, tour operators & agents)
Interdependencies (e.g. retail travel agents, airlines, accommodation providers)
Ensure that you analyse the importance of the relationship to Thomas Cook and to the other organisations involved.
Is it really that intense? Would I cope?