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    Prepare a report analysing the importance of Thomas Cooks’ interrelationships within the industry.

    Your report must cover:

    Chains of distribution (e.g. call centre, web sites, web based & retail agents)
    Horizontal and vertical integration (e.g. principals, tour operators & agents)
    Interdependencies (e.g. retail travel agents, airlines, accommodation providers)

    Ensure that you analyse the importance of the relationship to Thomas Cook and to the other organisations involved.
 
 
 
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