Prepare a report analysing the importance of Thomas Cooks’ interrelationships within the industry.
Your report must cover:
Chains of distribution (e.g. call centre, web sites, web based & retail agents)
Horizontal and vertical integration (e.g. principals, tour operators & agents)
Interdependencies (e.g. retail travel agents, airlines, accommodation providers)
Ensure that you analyse the importance of the relationship to Thomas Cook and to the other organisations involved.
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