Data required for performing a marketing audit as a student Watch

s0vvy_blu3s
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Hi All,


Please forgive me if this isn't the right section to post this question. And sorry for the long post...

I am an MBA student and my second term just started... As part of my marketing module we are supposed to perform a marketing audit on a company of our choice and come up with a strategic marketing plan...

The lectures have been through for doing a marketing audit with focus on terms like Marketing mix, micro and macro environment analysis, business analysis and stuff...

Since companies do not give out their marketing plan(or do they?) and the only data I can get are from their annual report, sales, etc. i.e those which are publicly available... Now my question is what are the list of data that I should be collecting if I want to do on my own???
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hamzaahmad786
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If you are at university, you may be able to access MINTEL, it's a big business database with lots of information regarding companies, markets etc.

hamza ahmad hamzaahmad786 luton hertfordshire
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s0vvy_blu3s
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That's great... Thanks a lot...
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