What is my assignment asking me to do?Watch
I missed several lessons due to bereavement, but this essay is due this week. I've asked á few people but they all seem to be taking different approaches to the essay. What do you think it's asking me to do? I'm very sorry, English isn't my first language.
Many thanks for your help!
I realise 1,200 words is a lot to write on this so perhaps you could highlight certain common issues such as racism, feminism, poverty, etc and then link their relation to an advertiser trying to sell a product.
Hope this helps. Good luck!
No reason you cant answer this essay. You need to look at the relevant part in the textbook to get an overview. You could ask yourself the following questions.
What is an advertiser trying to do?
Why would selecting groups be beneficial? More effective, saves money, greater sales, reaches target audience?
How do they go about doing it? Market segmentation and target audiences.
Then cover each of class gender , race and ageism giving an example advert plus the underlying reasons for the advertiser singling out that market. It could be one big paragraph 600 words or it could be 4 x150 word covering each aspect in turn. It might be selling a product or just public information..
Conclusion recapping above and showing why advertisers do it, the benefits and include the consequences of not doing it.
That would seem straighforward enough. Just keep a simple structure and clear message.