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    Writing up my lit review on my topic of how purchasing second-hand clothing affects self-image. However, I'm really struggling to find any theories/frameworks or models related to this. I cannot find any theories related to self-image and clothing. Hope someone can help.
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    I would suggest Maslows Heirarchy? The preference of clothing is directly related to self-esteem. Expensive clothes are a result of lots of money which is and can be a result of lots of self esteem and vice-versa.
    Adam Galinsky 2012 - clothing has a cognitive effect on the person that wears them.
    More info here: http://esource.dbs.ie/bitstream/hand...pdf?sequence=1

    The question is much easier to tackle if you remove "second hand" and JUST focus on how clothing affects self-image, then add the second hand back in.
    hamza ahmad hamzaahmad786 luton hertfordshire
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    (Original post by hamzaahmad786)
    I would suggest Maslows Heirarchy? The preference of clothing is directly related to self-esteem. Expensive clothes are a result of lots of money which is and can be a result of lots of self esteem and vice-versa.
    Adam Galinsky 2012 - clothing has a cognitive effect on the person that wears them.
    More info here: http://esource.dbs.ie/bitstream/hand...pdf?sequence=1

    The question is much easier to tackle if you remove "second hand" and JUST focus on how clothing affects self-image, then add the second hand back in.
    hamza ahmad hamzaahmad786 luton hertfordshire
    Agreed, Maslow's Heirarchy is probably the best one for this. Certainly in terms of it's relevance and ease of use.

    That said OP, a couple of professors from the Kellogg School of Management (if I remember correctly) worked on this and coined the term 'enclothed cognition' -
    http://www.sciencedirect.com/science...22103112000200

    Of course, this wasn't related to second-hand clothing, but the same principle applies. Perhaps worth a read to look at the thought-process and defend any answers you may have for your report/essay.

    Most of the research focuses on brand image impacting behaviours for example, that said, you could use this as long as you mention how important the individual's assumptions about (and attitude towards) second-hand clothing is from the offset and how that will ultimately link to their resulting behaviours. For example, I might think there would be nothing worse than wearing second-hand clothing, you might think this is the best choice for your beleifs (you admire vintage, you want to recycle etc.) - with each of us, we would react differently to purchasing...

    Good luck.
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    Thank you!
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    I started writing a bit on self-image congruence theory i.e a consumer will wish to acquire products with a product-image that match their self-image. For example, wishing to be unique therefore, buying unique second-hand clothing. Do you think this would fit also? I'm a little lost, Thanks.
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    (Original post by araaz)
    I started writing a bit on self-image congruence theory i.e a consumer will wish to acquire products with a product-image that match their self-image. For example, wishing to be unique therefore, buying unique second-hand clothing. Do you think this would fit also? I'm a little lost, Thanks.
    I've never heard of anyone buying second hand clothing but the way you have described it makes sense.

    Is this A-Level or Uni? I wouldn't delve too much into theory you haven't practiced, in fact you should be fully equipped with the knowledge you need from your notes/lecture slides etc.
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    It's for my BA (hons) dissertation or thesis. For the literature review my question has to be supported by at least 2 theories/frameworks and as this piece of work is self-led I have to research everything by myself and find relevant theories.


    Thanks for your help.
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    Certainly those two (congurence and hierarchy of needs) would work. They'd compliment each other in that Rodgers largely supports Maslow's opinion... Don't forget the criticisms of these theories though - and to clearly support your evidence of how/if purchasers buy second-hand clothing for self-actualization (for example, what if they are simply poor?)...
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    (Original post by pmc:producer)
    Certainly those two (congurence and hierarchy of needs) would work. They'd compliment each other in that Rodgers largely supports Maslow's opinion... Don't forget the criticisms of these theories though - and to clearly support your evidence of how/if purchasers buy second-hand clothing for self-actualization (for example, what if they are simply poor?)...
    Thank you so much! That completely slipped my mind!
 
 
 
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