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McDonald's sues Florence for 18m euros for blocking restaurant. watch

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    http://www.bbc.co.uk/news/world-europe-37910431


    "McDonald's is suing Florence for €18m after it was blocked from opening a restaurant on one of the Italian city's most historic plazas.

    The fast-food giant had its plans for an outlet on the Piazza del Duomo rejected by Florence's mayor in June."


    I was in Florence for a few days this past summer, and I can tell you that the Piazza del Duomo is no place for a tacky McDonald's. The area is of great historical significance and a McDonald's would just be an eyesore.

    The only shop I noticed in or around the Piazza are ice cream shops, a few pizzerias, and clothe stores, but even they are far off.

    The cheek of McDonald's to then sue the city of Florence is impalpable, it's almost as if Starbucks asked to build a shop in the Colosseum.

    It's happened before...

    " This is the second high-profile spat over an Italian location this year for McDonald's.

    Last month it was reported that cardinals at the Vatican had been angered by plans to open a branch in a piazza next to Saint Peter's Square. "
 
 
 
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