Help finding a good bachelor thesis topic (on music & advertising)Watch
1. Vocal vs non-vocal advertisements
2. Song mood in advertising
3. song lyrics and advertisement message – semantic congruity
- on one of these:
a) brand attitude
b) emotional response ("affective response"
c) purchase intention
Among papers he instructed me to read was a sort of collection and summary of tons of different other papers:
Evaluating empirical research into music in advertising: A congruity perspective
S Oakes - Journal of Advertising Research, 2007 - journalofadvertisingresearch.com
Well, I read through it and various other papers. I find them interesting, but..
My main problem is with regards to my good ideas about the different topics I could explore. I find the preliminary thoughts about my primary data collection (my own experiment) too difficult for my skills.
Some might think say that "don't make it too difficult, it's a bachelor's thesis. just make it simple". But my imagination really doesn't do compromises like that. If i want to oversimplify something (the research as well as my experiment), I'd need someone to tell me what to do.
I don't really mind what grade I'll get,l but I gravitate towards what is interesting and I lack the imagination to choose a simpler sub-topic, or a simple way to look at a sub-topic, in this area of study. So I would be open to suggestions that are less ambituous than I currently have.
Thanks very much in advance!
Advice on studying business at university