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Looking for a competitor analysis for Panasonic watch

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    I am writing my MA Thesis and i am stucked with the competitor analysis. I am launching a new product and for that i need to write a marketing plan. Now i have to make a competitor analyse and i thought of the following competitors:
    Dell
    Phillips
    Sony

    so if there is anybody who can help me with that i would be very happy!
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    it depends what sort of product it is...computer?
    then there's toshiba, hewlitt packard
    if tv for eg, then smaller ones like ferguson, grundig, phillips,
    give more detail...
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    well, the thing is it is a product that not yet exists. i am launching a new product wich is retlatet to laptops. so i need a lot of information. if you like to help me here is what i need to do ( it is marketing commiunications):

    The Client Brief

    1.1 micro (internal) analysis
    1.2 macro (external) analysis
    1.3 SWOT analysis
    1.4 Marketing Mission
    1.5 Communication Task
    1.7 Budget spending

    this is only one part of the whole thesis. we should use the appropriate modules like:
    -7Ps
    -Porters 5 Forces
    -PESTEL
    -SMART

    I hope this information gives you a better understanding and you are able to give me some help.

    thanks,

    sarah
 
 
 

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