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    Hi guys , I need help asap , doing an assignment due next week and I'm stuck , don't know what to do . So basically , I had to choose a existing product or service from an international org and develop it in a new market , I choose Budweiser and put in in Angola .
    So I'm stuck with this

    Essential Requirements:
    • You must base your work and justification using both marketing and operations approaches, either those taught on the unit or from the recommended reading. So the report should include:
    - International market scanning and opportunities identification.
    - Market entry methods.
    - Marketing mix implications with specific reference to the product characteristics.
    - Operational and supply chain considerations.

    Can someone please break this down in a simpler way pls ! I would really appreciate it
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    (Original post by Isaura Satata)
    Hi guys , I need help asap , doing an assignment due next week and I'm stuck , don't know what to do . So basically , I had to choose a existing product or service from an international org and develop it in a new market , I choose Budweiser and put in in Angola .
    So I'm stuck with this

    Essential Requirements:
    • You must base your work and justification using both marketing and operations approaches, either those taught on the unit or from the recommended reading. So the report should include:
    - International market scanning and opportunities identification.
    - Market entry methods.
    - Marketing mix implications with specific reference to the product characteristics.
    - Operational and supply chain considerations.

    Can someone please break this down in a simpler way pls ! I would really appreciate it
    How did you decide to put it in Angola?
    How are you planning to do this?
    What do you need to change about the current "marketing mix" and which characteristics of your product will be most beneficial in Angola?
    What do you need to think about in terms of how to get the product to shops and consumers?
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    (Original post by Juno)
    How did you decide to put it in Angola?
    How are you planning to do this?
    What do you need to change about the current "marketing mix" and which characteristics of your product will be most beneficial in Angola?
    What do you need to think about in terms of how to get the product to shops and consumers?
    Unless you have great insights to the Angola market for buswiser, it's unlikely you'll produce anything coherent...

    Start here maybe:

    Overview: http://www.prnewswire.com/news-relea...300222589.html

    Great data: http://www.foodanddrinkinsight.com/i...owth-june-2016

    Competitor information for analysis: https://www.google.co.uk/url?sa=t&so...ZleW8qm1nv0AEg


    Good luck.
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    (Original post by pmc:producer)
    unless you have great insights to the angola market for buswiser, it's unlikely you'll produce anything coherent...

    Start here maybe:

    Overview: http://www.prnewswire.com/news-relea...300222589.html

    great data: http://www.foodanddrinkinsight.com/i...owth-june-2016

    competitor information for analysis: https://www.google.co.uk/url?sa=t&so...zlew8qm1nv0aeg


    good luck.
    thanks a lot !
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    Thanks a lot !
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    No problem! If you're stuck with anything specific let us know!
 
 
 
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