Has anyone completed the BTEC unit 3 assignment 2? I'm stuck on the D2 section about "three recommendations and justifications" about Kellogg's.
Business BTEC unit 3 assigment 2, D2 Watch
- Thread Starter
- 29-01-2017 17:44
- PS Reviewer
- 30-01-2017 15:59
- 30-01-2017 18:10
For example, if they use market research companies such as Mintel or Keynote to carry our research for them, think about the downsides of these and then any recommendations that they can do in order to improve the research. For example you could recommend that they employ someone specifically to carry out research into the market etc. instead of getting it done externally.
Hope this makes sense and if you have any further questions then just let me know
- 02-02-2017 16:06
Mintel costs money which is a downside as they don't want to spend a lot of money on research they may not necessarily need, the upside is that they do not need to worry about doing any research themselves.
I would mainly focus on the negatives of companies like Mintel such as like I said above cost, Kellogg's would then have to go through all the data, it would not be primary research and thus could be outdated.
three recommendations ( i cant remember what i wrote haha) but i would say.
Only do primary research and focus on something specific i.e. what flavours people prefer
Look through annual reports of competitors and see if any changes they made worked
Instead of creating a new product, launch a marketing scheme for an existing, not so popular product and this is more cost effective