Curious as to why some people shop in the big four, I understand if you're a millionaire, or you're topping up whatever aldi or lidl didn't sell, but if you're just your typical middle class family, then how come? (I'm also not poor for anyone who is ignorant enough to think so)
On average I'm saving £25 a week shopping in aldi, rather than tescos, around 1300 a year saved and better spent elsewhere, as I think the quality is as good, if not sometimes better than branded items, feels better, along with the fact it's not being pocketed by shareholders.