According to Google Data, a trend in 2016 was bomber jackets.
How did Primark meet this trend and is there an example of a collection that they introduced? Also, how long would it take for them to produce/create new trends (in what timescale)?
The same question applies to Mr Porter. Would you say that because Primark is a budget retailer they mass produce fashion, whereas Mr Porter focus on setting their own trends and creating basic pieces that will definitely sell?
If you are able to give me any information or even sources that would help to answer these questions then I would appreciate it a lot.
When can you expect yours?