BTEC Business Unit 2: Developing a Marketing Campaign Watch

This discussion is closed.
SxxS69
Badges: 2
Rep:
?
#1
Report Thread starter 2 years ago
#1
Unit 2 - Exam released.

Anyone doing BTEC level 3 Business studies?
0
TSR Jessica
Badges: 19
Rep:
?
#2
Report 2 years ago
#2
Sorry you've not had any responses about this. Are you sure you've posted in the right place? Here's a link to our subject forum which should help get you more responses if you post there.


Just quoting in Fox Corner so she can move the thread if needed :wizard:
Spoiler:
Show
(Original post by Fox Corner)
x
0
scotto333
Badges: 0
Rep:
?
#3
Report 2 years ago
#3
(Original post by SxxS69)
Unit 2 - Exam released.

Anyone doing BTEC level 3 Business studies?
yes.
0
Rocky000
Badges: 2
Rep:
?
#4
Report 1 year ago
#4
(Original post by SxxS69)
Unit 2 - Exam released.

Anyone doing BTEC level 3 Business studies?
I am
0
Faatemah
Badges: 10
Rep:
?
#5
Report 1 year ago
#5
yes i am , ahve you done the paper?
0
Dub_Lord
Badges: 9
Rep:
?
#6
Report 1 year ago
#6
Yeah, what are people saying about this topic of Vinyl shops??!!!
0
I don't judge
Badges: 8
Rep:
?
#7
Report 1 year ago
#7
At first, I thought the topic they gave us was bad however, a lot of information can be found out about it online. I have already manage to get 4 out of the 6 pages of research we need.
0
laiba6732
Badges: 3
Rep:
?
#8
Report 1 year ago
#8
(Original post by I don't judge)
At first, I thought the topic they gave us was bad however, a lot of information can be found out about it online. I have already manage to get 4 out of the 6 pages of research we need.
i need help finding the information for this
0
I don't judge
Badges: 8
Rep:
?
#9
Report 1 year ago
#9
(Original post by laiba6732)
i need help finding the information for this
Sure!

What you want to do is look for the following online:
- How big is the Vinyl Market in the UK?
- Is the market on the rise or is it declining?
- Who are the biggest competitors in the market?
- How heavily marketed is the vinyl market (Do you see adverts for vinyl products, where do you see these adverts, who do you think these adverts are targeted at?)?
- Who are the primary target audience for vinyl products (Young people, Middle aged people or the elderly?)
- How much of the music retail market do vinyl products consume?
- Is the vinyl market saturated (is there a lot of competition)
- Is the market segmented (Are there any innovations or variations of the product)
- What are the trends in the vinyl market?
- What are the most popular genres and brands in vinyl?
- What artists influence the vinyl industry?
- What types of media could vinyl companies use to advertise? (social media, TV adverts, newspapers, music magazines)
- What would the costs of advertising be? (how much is it to advertise on TV, social media and local newspapers)
- What are the external influences that could possibly influence the vinyl industry (e.g. an intense heatwave that melts the vinyl records or an international shortage of plastic)

These are the type of questions that you need to collect in your research?

To secure even more marks, it would be beneficial for you to collect primary (firsthand) research?

You will need to find out:
-How old are the people that buy vinyls?
-What is their gender?
-How often do they listen to their vinyl records?
-How much they vinyl records do they have?
-What motivated them to purchase these records (do they have sentimental value, did they buy them to include as a collectors item)
- Do they find it hard to purchase vinyl?
- How long have they been interested in vinyl?
- What makes them prefer to buy vinyl as opposed to streaming, downloading or purchasing music online?
- What would they change about vinyl if they were given the opportunity?

To take it even further it would be very beneficial to question vinyl outlets or retailers:
You may want to ask them:
- What made them decide to begin selling vinyl?
- How long have they been operating for?
- How do they deal with local competitors?
- How do they deal with online competitors? (such as Ebay and Amazon)
Any further questions you can think to ask would be perfect

If you can find a vinyl marketing campaign please consider:
- How much it would cost?
- How long the campaign would run for?
- What method of media would the company use to advertise their product?
- What the message of the advert was?
- What the 4 P's of the campaign is? (Price, Product, Place and Promotion)
- How appropriate the campaign is or was?

I know a lot of this information may be hard to find; but if we look hard enough i believe we can find answers. The primary research isn't compulsory if you do not have enough time to go and ask people about vinyl, you can always use secondary research. As for the vinyl retailers, you can call their numbers if you don't have the time to visit them in-store. I looked on google maps and was able to find 5 vinyl shops located very very close to each other; so you could talk about why that area has a lot of vinyl shops and compare the unique selling point of each of those shops.

Thank you for reading, I hope this helps
15
ShadowBakura__
Badges: 2
Rep:
?
#10
Report 1 year ago
#10
(Original post by I don't judge)
At first, I thought the topic they gave us was bad however, a lot of information can be found out about it online. I have already manage to get 4 out of the 6 pages of research we need.
Want to share the links to where you got the info ? I can give you the info I have on an existing campaign
0
I don't judge
Badges: 8
Rep:
?
#11
Report 1 year ago
#11
(Original post by ShadowBakura__)
Want to share the links to where you got the info ? I can give you the info I have on an existing campaign
Yeah sure, do you wanna do it here or by private message.
0
ShadowBakura__
Badges: 2
Rep:
?
#12
Report 1 year ago
#12
Might be best to do it here that way we can help everyone else
0
scrow
Badges: 2
Rep:
?
#13
Report 1 year ago
#13
https://www.tes.com/teaching-resourc...earch-11882342

this website has some information if you select the preview option when scrolled down
0
ShadowBakura__
Badges: 2
Rep:
?
#14
Report 1 year ago
#14
That link requires you to pay for a resource as the preview is very basic
0
QAIS3291
Badges: 2
Rep:
?
#15
Report 1 year ago
#15
@idontjudge i love you so much!!!!!
0
Elisha T
Badges: 1
Rep:
?
#16
Report 1 year ago
#16
Would you be able to send some research over ?
0
username3911020
Badges: 2
Rep:
?
#17
Report 1 year ago
#17
could u pls share the link with me also
0
username3911020
Badges: 2
Rep:
?
#18
Report 1 year ago
#18
(Original post by I don't judge)
Yeah sure, do you wanna do it here or by private message.
could you pls share the link with me
0
I don't judge
Badges: 8
Rep:
?
#19
Report 1 year ago
#19
Hey Guys!

So sorry for the late reply, I've been quite busy recently.

So here are some of the links everyone was asking for. Sorry I couldn't have presented this in a more organised way but I'm currently in a bit of a rush.

https://www.marketingweek.com/2016/0...d-at-students/
https://www.tes.com/teaching-resourc...tline-11882342
http://www.bbc.co.uk/news/entertainment-arts-38487837
https://www.independent.co.uk/arts-e...-a8140261.html
https://en.wikipedia.org/wiki/Vinyl_revival
https://www.theguardian.com/commenti...potify-youtube
https://www.bpi.co.uk/news-analysis/...port-for-2016/
http://uk.businessinsider.com/vinyl-...-the-uk-2016-4
https://www.statista.com/statistics/...les-volume-uk/
https://www.whathifi.com/news/48-peo...ten-to-records
https://www.telegraph.co.uk/music/ne...istening-to-i/
https://blog.unifiedmanufacturing.co...vinyl-records/
https://www.theguardian.com/music/20...buying-records
https://www.theguardian.com/music/20...erritory-album
http://www.nme.com/blogs/nme-blogs/l...es-why-1835575
https://www.ft.com/content/51d2578a-...6-0712b3873ae1
http://www.vinylmeplease.com/magazin...vinyl-records/
https://www.smithsonianmag.com/smart...rds-180955077/
https://www.digitaltrends.com/music/...t-innovations/
https://www.economist.com/news/busin...-means-chronic
http://www.officialcharts.com/chart-...f-2017__21315/
https://www.theguardian.com/business...in-its-history
http://uk.businessinsider.com/best-s...uaraldi-trio-2
https://www.theatlas.com/charts/r1KLY9fJe
https://thevinylfactory.com/news/sai...t-record-shop/
https://www.telegraph.co.uk/music/wh...record-stores/
https://www.forbes.com/sites/hughmci.../#11b0bce959d2
(This link would have to count as secondary research if you choose to use it): https://www.reddit.com/r/audiophile/...vinyl_records/

Each of these web pages provide vital information that is crucial to the research that we need for our Unit 2 exam. Sorry I couldn't given you the information more explicitly but if I did we'd all have the same 6 pages of research.

Anyways, Thanks for all the support and I hope this was of some use to you!
4
united26
Badges: 4
Rep:
?
#20
Report 1 year ago
#20
(Original post by I don't judge)
Yeah sure, do you wanna do it here or by private message.
Can you share it with everyone pls?
0
X
new posts
Back
to top
Latest
My Feed

See more of what you like on
The Student Room

You can personalise what you see on TSR. Tell us a little about yourself to get started.

Personalise

Which party will you be voting for in the General Election?

Conservatives (54)
18.31%
Labour (117)
39.66%
Liberal Democrats (61)
20.68%
Green Party (22)
7.46%
Brexit Party (8)
2.71%
Independent Group for Change (Change UK) (0)
0%
SNP (4)
1.36%
Plaid Cymru (5)
1.69%
Democratic Unionist Party (DUP) (0)
0%
Sinn Fein (0)
0%
SDLP (0)
0%
Ulster Unionist (0)
0%
UKIP (3)
1.02%
Other (3)
1.02%
None (18)
6.1%

Watched Threads

View All