BTEC level 3 Unit 2 Developing a Market Campaign

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shelomo cohen
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Can Anyone help me on the research of Unit 2 Part A about 'The market for mobile games'? please
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phychem
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hey, i am stuck on this too i am not able to research the market for mobile games because a simple google search does not show anything that is reliable. i know what i need to do for writing it up sort of from learnmarketing.net but this research part is messing me up because the google search links, it is not specifically related to the mobile gaming app industry but apps in general.
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shelomo cohen
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If you get some research would you mind sharing it with me thanks ?
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phychem
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(Original post by shelomo cohen)
If you get some research would you mind sharing it with me thanks ?
i can share what i currently have, what is your email?
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shelomo cohen
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That will be amazing thank you
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Thelabtatpast
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(Original post by shelomo cohen)
Can Anyone help me on the research of Unit 2 Part A about 'The market for mobile games'? please
Wait is the mobile apps the case study?
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shelomo cohen
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It unit 2 part a I think it the case study have you one some research because am stuck on it ?
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phychem
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(Original post by Thelabtatpast)
Wait is the mobile apps the case study?
No mobile applications is not the case study. They have specifically asked us to research the mobile "gaming" market which is different to mobile applications. Mobile applications is talking about every single application in general but mobile games app is about the games and the potential market for the games like how many are interested in mobile gaming only etc etc so since the case study also says it is for augmented reality, it will be wise to understand what it is and have notes on its market. I think this case study was given based on the fact that augmented reality game pokemon go was widely successful however there is no information at all related to the marketing campaign for pokemon go, infact they did not even have a large marketing campaign all of it was word of mouth. There is also little information about niantic the company that made it so i am guessing we just have to read through a lot of sources and figure it out. After googling this "university business plan for mobile application augmented reality" i found these:

http://lib.ugent.be/fulltxt/RUG01/00...13_0001_AC.pdf

https://www.hindawi.com/journals/ijcgt/2016/7690754/

I don`t think they will generally check through the works reliability and validity intensively so as long as you write like you know it all than it should be fine. Use the lib ugent link and adapt it to a marketing campaign for mobile games since they have a lot of similarities like the same distribution channel and stuff etc
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shelomo cohen
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Thanks

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Thelabtatpast
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(Original post by phychem)
No mobile applications is not the case study. They have specifically asked us to research the mobile "gaming" market which is different to mobile applications. Mobile applications is talking about every single application in general but mobile games app is about the games and the potential market for the games like how many are interested in mobile gaming only etc etc so since the case study also says it is for augmented reality, it will be wise to understand what it is and have notes on its market. I think this case study was given based on the fact that augmented reality game pokemon go was widely successful however there is no information at all related to the marketing campaign for pokemon go, infact they did not even have a large marketing campaign all of it was word of mouth. There is also little information about niantic the company that made it so i am guessing we just have to read through a lot of sources and figure it out. After googling this "university business plan for mobile application augmented reality" i found these:

http://lib.ugent.be/fulltxt/RUG01/00...13_0001_AC.pdf

https://www.hindawi.com/journals/ijcgt/2016/7690754/

I don`t think they will generally check through the works reliability and validity intensively so as long as you write like you know it all than it should be fine. Use the lib ugent link and adapt it to a marketing campaign for mobile games since they have a lot of similarities like the same distribution channel and stuff etc
Thank you very much !
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nbram98
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can you email me please
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Thelabtatpast
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When are you guys doing the exam?
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phychem
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(Original post by Thelabtatpast)
When are you guys doing the exam?
The date is fixed.

https://qualifications.pearson.com/c...metable-L3.pdf

It is on may 2nd and 3rd, they have set it up like this everyone gets part b under a set date to complete it.

03/04/2017- Release date
02/05/2017 – 03/05/2017 - Window for supervised period
15/05/2017 - submission deadline by centres

31489H Business , Enterprise and Entrepreneurship - Unit 2: Developing a Marketing Campaign Prep: 6 hours Supervised: 3 hours
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riri_x
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(Original post by Thelabtatpast)
When are you guys doing the exam?
next week!
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Thelabtatpast
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Does anyone know when we get our results back for this unit? Also what do you reckon the grade boundaries will be?
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phychem
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(Original post by Thelabtatpast)
Does anyone know when we get our results back for this unit? Also what do you reckon the grade boundaries will be?
August 17th is results day
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Thelabtatpast
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(Original post by phychem)
August 17th is results day
Cheers!
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ririririaaa1
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So are u just meant to be researching information about: "competitors, market size,share and structure, target market, trends and external influences"
Because i dont get the bit where it says research should include costs, timescales, media used, message communicated, marketing mix and appropiateness for campaign.
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bob123:)
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Hi, everyone, these links should give you a lot of information, statistics, facts etc about AR market.


https://www.apptentive.com/blog/2015...ing-campaigns/

https://www.marketingweek.com/2016/0...and-marketers/

https://ukie.org.uk/sites/default/fi...rch%202017.pdf Page 22 and Page 13-15

http://ukie.org.uk/research#mobilehttps://newzoo.com/insights/countries/united-kingdom/

https://newzoo.com/insights/articles...is-pokemon-go/

https://www.forbes.com/sites/bainins.../#35be2bf32cb4


Can someone please help me on the PESTLE and SWOT for the AR market?
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phychem
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(Original post by OC18)
Does anyone know the mobile gaming app market share? e.g in a percentage?
https://newzoo.com/insights/articles...generating-37/
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