The Student Room Group

What is it called when you use pop culture references in your article?

For example, in an opinion article, saying "When people like Gigi Hadid..." or saying "So turn off that episode of Game of Thrones and..."
Please help? It's for an English Language commentary analysis.
It's referring to current popular culture. It could be described as capturing the zeitgeist of 2017 (or whenever it's based.)

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