from what i remember...
1. when diluting you will be accidentally always add to much or too little water. also yes if it is not done properly and mixed before being out into the cuvette of the colourimeter the substrate or the substance will not mix and you will get false results.
2. this is extremely simple when you think about it. When doing an experiment and you have to mention light being absoorbed, the cuvettes must be the same/matching. if not, it will not be a fair test as different amount of light will get through and as a result create wrong results.
3. it is often that yes. the opisite colour will be absorbed and all the other colours of the spectrum will be reflected away from the substrate. (do double check on this please) but you are correct.