well question 1 in section A you should answer on media concepts and I use M I G R A I N (mise-en scene, institutions, genre, representations, audience, ideologies and narrative), question 2 is about issues and debates where you can bring in more theory and question 3 is based on wider contexts so that's when you bring in examples of other media products. You answer all these questions whilst still referring to the two media products you were shown though.