Exactly!
And the generic structure I'm going for is:
- Introduction - Mode, Field, Function, Audience and perhaps a bit of context e.g. dates
- Lexis - High/low frequency, elevated, taboo, specialist, archaic, effusive
- Semantics - Amelioration/pejoration, broadening/narrowing, mitigation
- Spelling - Deviant/standard, bringing in neologisms
- Grammar - Possessive in front of gerund, subjunctive, active/passive, phrasal/latinate/modal verbs
- (Graphology, if it's published) - Logos, drawings, layout, etc.
- (Discourse, if enough features can be found) - Spontaneous speech, intonation, etc.
And for investigating language I'm doing children's advertising, not sure what the formal topic name was
I have my essay written, just need to learn it.