Getting into marketing! Advice would be greatly appreciated.

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Emxli
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Hello, I always wanted to work in a career to do with horses starting with a degree in Equine Science so I completed a Level 3 Extended Diploma in Equine(horse)Management. I'm 18 - but I've only just realised that the only subject I actually enjoyed was English, the 'creative' subjects and IT.
I was thinking I'd do the degree as I am very interesting in horses - but realistically equine based careers don't really have any viable career prospects, I don't like science much and I'm not even sure about university!


I've only just started looking into Marketing so perhaps it's not even for me but I like the idea of learning different digital marketing techniques and creating my own campaigns, a dream would be to market and encourage supporters of a horse or animal charity or Veterinary service. (Not sure if these jobs exist either!).
I always thought of myself as an introvert but I have a job in a supermarket right now whilst I'm thinking about my future - I enjoy communicating with and helping others.
Could anyone point me in the right direction, and tell me if marketing is completely off what I'm thinking it is!
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Kandiman
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Sounds like charity fundraising is more of your thing to me. But if Marketing is what you're interested in and you're prepared to teach yourself some things, there's no shame in hanging your own shingle.

I realised I had a talent for marketing a few years ago and started my own consultancy. I had to learn a lot, but it was worth it in the end. I walked away from the marketing business with a decent profit and some good experiences, but you can make a living aa a self-employed consultant.
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Emxli
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Thank you very much for your reply!
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Miss Rigsby
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i'd love to get into it as well in terms of content and help out with social media.. not sure where to look for though
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Kandiman
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(Original post by Miss Rigsby)
i'd love to get into it as well in terms of content and help out with social media.. not sure where to look for though
Make sure your personal social media is the best it can be, because that's your portfolio, then approach small businesses and see if they'd like your help. Small business owners talk - do a good job and you'll soon have more work than you can handle.
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Miss Rigsby
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not sure where to look i'm in manchester
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Kandiman
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(Original post by Miss Rigsby)
not sure where to look i'm in manchester
There are thousands of small businesses in Manchester. Try the phone book, or maybe get in touch with the Federation of Small Businesses? Just explain that you're interested in social media marketing and want to build a portfolio, and ask if they'd be willing to let you help them with their social media so you can build that portfoilio.
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professormcr
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(Original post by Miss Rigsby)
not sure where to look i'm in manchester
There are many marketing apprenticeships open in Manchester if that is something of interest to you?
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Michaellarder
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Hello,

To start with, even if you are a little bit of an introvert that doesn't necessarily mean that you won't be any good at marketing.

With Online Marketing you spend your days creating ad's, e-mails, blog posts, articles etc. Your'e not actually communicating with people face to face. That's not to say that you don't have to build relationships with your target audience. Building relationships with the people you intend to sell to is crucial, but you can do all of that from behind the comfort of your laptop/PC

it's good that you've found your niche so early on, but as someone said in the previous comments it sounds like a charity fundraiser. The whole goal of marketing is to make money. You could still operate within that niche but with a different approach.

The only advice i could give you on getting started is that there is a lot to learn, but it if your dedicated and hard working you will reach your goals...

thanks,

Mike
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Michaellarder
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Hello,

To start with, even if you are a little bit of an introvert that doesn't necessarily mean that you won't be any good at marketing.

With Online Marketing you spend your days creating ad's, e-mails, blog posts, articles etc. Your'e not actually communicating with people face to face. That's not to say that you don't have to build relationships with your target audience. Building relationships with the people you intend to sell to is crucial, but you can do all of that from behind the comfort of your laptop/PC

it's good that you've found your niche so early on, but as someone said in the previous comments it sounds like a charity fundraiser. The whole goal of marketing is to make money. You could still operate within that niche but with a different approach.

The only advice i could give you on getting started is that there is a lot to learn, but it if your dedicated and hard working you will reach your goals...

thanks,
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Miss Rigsby
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i can't do an apprenticeship since i have a degree in media.. so i need a job where i can learn really
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DrSocSciences
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If you can't market yourself, then marketing is not for you.
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Kandiman
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(Original post by Miss Rigsby)
i can't do an apprenticeship since i have a degree in media.. so i need a job where i can learn really
Why does that stop you doing an apprenticeship?
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Minty
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Manchester is a real hub for advertising and marketing agencies - a few weeks work experience or interning in one would be an amazing eye opener - agencies are brilliant as they have real specialists and (because they have a big client base) deal with lots of volume, budget and variety.
Essentially you can work client-side (for a company who markets themselves), agency-side or media-side (say for The Guardian in Manchester). I always recommend agency side for junior and entry level people trying to find out what they want, just because of the exposure you get to all kinds of elements / practices / media etc etc.
That said something in a small business, with a local charity or sporting team will teach you stuff. You could definitely improve the Manchester Horse's social channels.

https://twitter.com/manchesterhorse
https://www.facebook.com/manchesterhorse
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Nancy Lin
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You definitely should read this book https://www.amazon.com/Marketing-4-0...rketing+kotler
You'll learn everything you need (up-to-date) after reading it and you'll understand whether you like it or not.
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Placementfirst
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I would say that being introverted doesn't discount you from having the potential to be a good Marketer.

A London based startup I work with, is currently offering a 6-month internship and a graduate role in digital marketing and marketing strategy. The positions are paid and full-time. The industry is music steaming, so not quite animal charity OP, but I know it could be great industry experience.

I think placements and internships are great, if you can try out a job for a few months, you are not obliged to stay there, an you get the experience anyway.

(side note- I love the book: Ogilvy on Advertising)
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