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Quorn booms as "flexitarians" increase. Watch

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    "Flexitarian" - just a bunch of upper middle class liberal millennials seeking attention.
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    (Original post by AmeliaLost)
    I've never roasted it without lots of rosemary and thyme. Without that then no, it doesn't taste like very much.

    I don't really follow your process. It still means you're not eating an animal though, so the ethical reasoning still stands. Just because you're duping your taste buds with whatever it is that you find tasty doesn't suddenly erase the positive ethics. Do you disagree with people with murderous tendencies taking that out with hack'n'slash games rather than just murdering people?? If more people consume less meat, then that's a good thing on lots of fronts, with few reservations on the method.
    It's a fairly simple train of thought, you're trying to complicate it.

    You don't like eating meat, or other people eating meat. Why do you want to eat something that tastes like meat, and therefore allows you to feel like you're eating meat at the time?
    I can a benefit if you disagree with the ethics of meat production, but surely you want to distance yourself from that feeling and industry?
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    (Original post by Tubbz)
    It's a fairly simple train of thought, you're trying to complicate it.

    You don't like eating meat, or other people eating meat. Why do you want to eat something that tastes like meat, and therefore allows you to feel like you're eating meat at the time?
    I can a benefit if you disagree with the ethics of meat production, but surely you want to distance yourself from that feeling and industry?
    You don't like eating meat, or animals being killed -> you find meat tasty, delicious umami, so hard to give up, and no other flavours trigger the same pleasure centres -> you find something that tastes like meat, no death involved -> no animals die and you get to eat tasty stuff guilt free
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    (Original post by AmeliaLost)
    You don't like eating meat, or animals being killed -> you find meat tasty, delicious umami, so hard to give up, and no other flavours trigger the same pleasure centres -> you find something that tastes like meat, no death involved -> no animals die and you get to eat tasty stuff guilt free
    Taste triggers memories, you can't eat those flavours without triggering memories and invoking those thoughts. Let the guilt flow. Animals died for you to experience that flavour
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    (Original post by Tubbz)
    Taste triggers memories, you can't eat those flavours without triggering memories and invoking those thoughts. Let the guilt flow. Animals died for you to experience that flavour
    I think you're reading in to this too much!
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    (Original post by AmeliaLost)
    I think you're reading in to this too much!
    Not at all. If you don't like the concept of meat, don't eat something that feels and tastes like meat. They have to know what it tastes like to create something that tastes like it.

    Absolving yourself of guilt is not something you can do with a meat substitute.
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    (Original post by Tubbz)
    Not at all. If you don't like the concept of meat, don't eat something that feels and tastes like meat. They have to know what it tastes like to create something that tastes like it.

    Absolving yourself of guilt is not something you can do with a meat substitute.
    I'm sorry but your point literally makes no sense.
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    (Original post by AmeliaLost)
    I'm sorry but your point literally makes no sense.
    I'm sorry you don't understand the logical progression.

    I'll try again.

    To create something that tastes like meat, you need to taste meat. So something has died to create your meat substitute.
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    (Original post by Tubbz)
    I'm sorry you don't understand the logical progression.

    I'll try again.

    To create something that tastes like meat, you need to taste meat. So something has died to create your meat substitute.
    You just need to create an umami flavour. You can do that with seaweed. It's not "it tastes like meat" explicitly, it's just another flavour palate like sweet or bitter.
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    I think Flexitarianism is bloody ridiculous. You either eat meat/fish or you don't. Flexitarian is basically just what the majority of the people are. Just eat a bit of everything. I don't eat Quorn as I'm Vegan and most Quorn has egg is. However the Vegan Range of Quorn I have tried but I've never particularly enjoyed it. I went Vegan overnight but my friend is a lifelong Vegetarian so although I still ate meat, when we were round each other's houses, we would eat Quorn. I didn't particularly enjoy it.
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    (Original post by Tubbz)
    It's a fairly simple train of thought, you're trying to complicate it.

    You don't like eating meat, or other people eating meat. Why do you want to eat something that tastes like meat, and therefore allows you to feel like you're eating meat at the time?
    I can a benefit if you disagree with the ethics of meat production, but surely you want to distance yourself from that feeling and industry?
    Quorn and other vegetarian/vegan substitutes don't really taste or feel like meat, though. They don't have that same fibrous texture, fat, pieces of gristle etc. The taste is basically just seasoning - salt, onion, maybe a few spices - and things like tofu have been seasoned that way for years. Yeast extract and miso could be described as 'meaty flavours' but they're vegetarian.

    Because vegetarians and vegans are the minority, and many have switched to that lifestyle from meat, obviously Quorn and other brands have to target their products to people who are living in a 'meat based' world. Calling products 'chicken style' or 'beef style' makes it easy for people to see how they would fit into their diet, and into mainstream recipes. They could get away with calling them 'tofu style' really, but that would have less mass appeal.

    Basically, burgers, mince, and sausages, can be created out of any number of foods - including vegetables and tofu (completely vegan). It just makes sense to use those formats to present a vegetarian protein as they can be packaged and used easily. When I was a vegetarian I didn't eat Quorn because I had a hankering for a chicken burger, nor did it remind me of chicken - I ate it because it was convenient and a good protein source to have alongside my other ingredients. A lot of vegetarians create meals without these processed products, using legumes as the protein source, but sometimes you need something a bit more convenient/with a different (savoury, not meat) taste.
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    I, like others, find the term flexiterian weird. So, I'm cutting down the amount of meat I eat. Big bloody deal. Why does it need a name?

    I am looking for alternatives. But quorn (or as someone once called it, "fake meat") doesn't really appeal. If I want to eat chicken, I'll eat the real stuff.
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    Meh just means more bacon for me.
 
 
 
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