A level business help!! Watch

Lucky10
Badges: 16
Rep:
?
#1
Report Thread starter 1 year ago
#1
For my task i had to pick an industry and so i picked video games/consoles.
So i was confused on the following questions. 1. How do the products offered to niche and mass market customers differ? 2. Which stakeholder groups are affected by business activity in the industry and how?
0
reply
999tigger
  • Answer Heroes
Badges: 19
#2
Report 1 year ago
#2
(Original post by Lucky10)
For my task i had to pick an industry and so i picked video games/consoles.
So i was confused on the following questions.
1. How do the products offered to niche and mass market customers differ?

So you need to think what the difference is between niche and mass market.
Niche tends to be a specialist sub sector/ group that have particular needs, so think of a type of game that everyone isnt into, but is still a business opportunity. VR Games, flight simulators, puzzle games.

Mass market expects to appeal to much larger groups of people i.e the market as a whole and sells in large numbers. Game or film franchises released on multiple formats Things like Fifa or Star Wars. Identify your own examples of niche and mass market.


2. Which stakeholder groups are affected by business activity in the industry and how?

Stakeholders are people who have an interest in the business and its activities.

http://www.bbc.co.uk/schools/gcsebit...holders1.shtml

So its just asking you to identify who the stakeholders are and how they might be affected by the business.
reply
Lucky10
Badges: 16
Rep:
?
#3
Report Thread starter 1 year ago
#3
Thanks so much!!
Posted on the TSR App. Download from Apple or Google Play
0
reply
X

Quick Reply

Attached files
Write a reply...
Reply
new posts
Latest
My Feed

See more of what you like on
The Student Room

You can personalise what you see on TSR. Tell us a little about yourself to get started.

Personalise

University open days

  • University of Roehampton
    Department of Life Sciences; Department of Psychology Undergraduate
    Thu, 21 Feb '19
  • Edge Hill University
    Undergraduate and Postgraduate - Campus Tour Undergraduate
    Thu, 21 Feb '19
  • St George's, University of London
    Postgraduate Open Evening Postgraduate
    Thu, 21 Feb '19

Is the plastic tax enough to protect the environment?

Yes (1)
1.47%
No (67)
98.53%

Watched Threads

View All