Why do people shop at M&S?

So expensive when there's Iceland, aldi, Lidl for the same thing. I went in today and a milk was £2.70 and for the same one in Tesco for a pound.

It has nice food that people are prepared to pay extra for. Some people have more money and less time. so they dont mind.

So expensive when there's Iceland, aldi, Lidl for the same thing. I went in today and a milk was £2.70 and for the same one in Tesco for a pound.

A more pleasant shopping experience is offered in M and S, as the jobless, people with screaming kids and the lower classes are generally priced out of there.

Sorry for the abruptness but just saying it as it is.

M&S are just another corporation, and their 'high-quality' products are a well-known unique selling point (USP). It's partly the reason why they are able to charge very high prices for their other products as well, like their suits/clothing for example. To put it simply, they will only stock the best-quality products, especially when it comes to food (speaking of which, are normally sourced fair trade as well). This creates a reputation for them being able to acceptably charge high prices for their products. Hence why the well known reputation for quality with their products keeps customers shopping there, and remains an integral part of the business.

Personally, I would never buy anything there really. It's just full of high-priced items, and the perceived illusion of being able to buy 'the-best-quality' items just isn't worth it for me. If I had to, it would simply be because of convenience. To keep food costs low I usually just buy from Lidls or Sainsburys, and avoid any small businesses selling the same products as the supermarkets do. That's for food only really. For other items, like clothes and random appliances (e.g. batteries), I will just buy them directly online - the reason being, because it is a highly competitive market (online retailing), so sellers will be in competition with each other constantly to offer the best price. This in turn gives me a much better price than any supermarket usually will.

Some pf the food is better, but if you know your actually food then you should know where else offers a similar or superior product as well as where offer the same for less. I wouldnt be paying £2.70 for four pints of milk.

love a bit of blatant classism! guess you're a tory?

A more pleasant shopping experience is offered in M and S, as the jobless, people with screaming kids and the lower classes are generally priced out of there.

Sorry for the abruptness but just saying it as it is.

They make a reasonable point. Also I think you will find that class no longer matters when it comes to how people vote; working class people are pretty much as likely to vote Tory as any other class. Age is the key factor at play.