1 Explain how the Ansoff model can be used to help decide strategic direction. (6 marks)
2 Explain the difference between market penetration and market development.
3 Explain why diversification is considered the riskiest strategic direction.
4 Give two examples of product development for a chocolate manufacturer.
5 Give two ways in which Unilever has achieved product differentiation for Persil.
6 Both British Airways and Ryanair fly to Berlin. How might Porter describe each of these airlines? Where would each be in Bowman's strategic clock?
7 Give three reasons why it has been difficult for Apple to continue to maintain its competitive advantage over other smart phone manufacturers.
8 Explain the main differences between Porter's strategies and Bowman's strategic clock.
business studies test on "chasing strategic direction" Watch
- Thread Starter
- 03-10-2017 15:20
- Official TSR Representative
- 09-10-2017 09:16
Sorry you've not had any responses about this. Are you sure you've posted in the right place? Here's a link to our subject forum which should help get you more responses if you post there.
- 09-10-2017 09:24
Have you googled those questions? I'm a business student as well and most cases can be found online.
Q6 ryanair = low-cost.
Q7 other manufacturers use the same technological developments. Difficult to differentiate.