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business studies test on "chasing strategic direction" watch

    • Thread Starter

Explain how the Ansoff model can be used to help decide strategic direction. (6 marks)
    2 Explain the difference between market penetration and market development.
    (4 marks)
    3 Explain why diversification is considered the riskiest strategic direction.
    (3 marks)
    4 Give two examples of product development for a chocolate manufacturer.
    (3 marks)
    5 Give two ways in which Unilever has achieved product differentiation for Persil.
    (2 marks)
    6 Both British Airways and Ryanair fly to Berlin. How might Porter describe each of these airlines? Where would each be in Bowman's strategic clock?
    (6 marks)
    7 Give three reasons why it has been difficult for Apple to continue to maintain its competitive advantage over other smart phone manufacturers.
    (3 marks)
    8 Explain the main differences between Porter's strategies and Bowman's strategic clock.
    (3 marks)

    •  Official Rep

     Official Rep
    Sorry you've not had any responses about this. Are you sure you've posted in the right place? Here's a link to our subject forum which should help get you more responses if you post there.

    Have you googled those questions? I'm a business student as well and most cases can be found online.
    Q6 ryanair = low-cost.
    Q7 other manufacturers use the same technological developments. Difficult to differentiate.
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