Turn on thread page Beta
    • Thread Starter

    For this week's workshop I need to prepare the answer for the case study given below:
    "Huxley University Although Huxley – in the North of England – has hosted a post–secondary educational establishment since the turn of the 20th Century, it wasn't until 1992 that the [then] Polytechnic was awarded University status. In this period Huxley – it was awarded city status in 1992 – has reinvented itself as a centre for service (particularly in digital industries) rather than the shipbuilding and mining industries for which it famous in previous generations. There are four other universities within a 30-mile radius of Huxley, though the two other 'new' ones are considered serious competitors as the other two are 'traditional' – appealing to a completely different market. Huxley is the smallest of the three 'new' establishments. Student numbers for the current academic year are: • Full-time Home, EU and Overseas Undergraduate; 6713 • Home, EU and Overseas Postgraduate; 1632 • Postgraduate Research; 281 • Part-Time Home and EU Undergraduate; 7515 Like many UK universities, overseas students represent important income to Huxley, with those from China and SE Asia representing the greatest percentage of these – though in recent months this geographic profile has been extended. Operationally, the university is divided into four faculties: Business & Law; Arts, Design and Media; Applied Sciences and Education & Society, with the first two being located on a riverside campus (opened in 1994) and a city-centre facility which is currently undergoing extensive renovation work. Vice-Chancellor and Chief Executive, Quincy Adams Wagstaff, is keen to position the university very much as a civic entity – something that is reflected in Huxley being one of the UK's leading universities for widening participation, particularly in its own region. Although Huxley University has a 'marketing' department this is involved mainly in the recruitment of students – particularly from overseas – with most operational marketing activities (eg PR and advertising) being out– sourced. Any marketing strategy (eg branding) is a function of the University's senior management team. Although the website is overseen by the marketing department, each faculty has responsibility for the content on its element of the site. A digital specialist within the marketing team has responsibility for all online marketing."
    The question for the case study is: Advise Quincy Wagstaff and his executive at Huxley University on the most suitable web development solution for them. What internal issues might arise.
    I don't really get the question, because teams at the university already exist. I personally think that there should be an IT team created and marketing team should be more independent. But I don't really know how to answer the question. If anyone is willing to help I appreciate it!
Submit reply
Turn on thread page Beta
Updated: October 15, 2017

University open days

  • University of East Anglia (UEA)
    Could you inspire the next generation? Find out more about becoming a Secondary teacher with UEA… Postgraduate
    Thu, 18 Oct '18
  • University of Warwick
    Undergraduate Open Days Undergraduate
    Sat, 20 Oct '18
  • University of Sheffield
    Undergraduate Open Days Undergraduate
    Sat, 20 Oct '18
Who is most responsible for your success at university

The Student Room, Get Revising and Marked by Teachers are trading names of The Student Room Group Ltd.

Register Number: 04666380 (England and Wales), VAT No. 806 8067 22 Registered Office: International House, Queens Road, Brighton, BN1 3XE

Write a reply...
Reputation gems: You get these gems as you gain rep from other members for making good contributions and giving helpful advice.