Turn on thread page Beta
    • Thread Starter

    Hi everyone!

    I am looking for some guidance regarding my dissertation tooic/objectives. After meeting my supervisor it was clear I need to narrow down my topic. My original topic was 'How can relatonship marketing be applied in a e-marketing environment to improve brand loyalty among Geberation Y'
    I have since revised this to 'Consumer attitudes towards e-relationship marketing and its perceived effectiveness on brand loyalty: an investigation of generation Y'
    Is this any better/more narrowed? I'm honestly at a total loss as everyone else said my original question sounded very specific but I do see where my supervisor is coming from.
    Any guidance please would be appreciated!

    Many thanks
Submit reply
Turn on thread page Beta
Updated: October 19, 2017
Do you think parents should charge rent?

The Student Room, Get Revising and Marked by Teachers are trading names of The Student Room Group Ltd.

Register Number: 04666380 (England and Wales), VAT No. 806 8067 22 Registered Office: International House, Queens Road, Brighton, BN1 3XE

Write a reply...
Reputation gems: You get these gems as you gain rep from other members for making good contributions and giving helpful advice.