I am looking for some guidance regarding my dissertation tooic/objectives. After meeting my supervisor it was clear I need to narrow down my topic. My original topic was 'How can relatonship marketing be applied in a e-marketing environment to improve brand loyalty among Geberation Y'
I have since revised this to 'Consumer attitudes towards e-relationship marketing and its perceived effectiveness on brand loyalty: an investigation of generation Y'
Is this any better/more narrowed? I'm honestly at a total loss as everyone else said my original question sounded very specific but I do see where my supervisor is coming from.
Any guidance please would be appreciated!