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    what ways could a fashion retailer use the marketing mix to respond to soaicl trends?
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    (Original post by fudgesticks24)
    what ways could a fashion retailer use the marketing mix to respond to soaicl trends?
    Hi fudgesticks24


    How detailed should your answer be?

    Here's just a few ideas, hopefully this can spark what you could be thinking about?:

    Price - promotional pricing techniques to compete with popular discounted fashion retailers like Primark, Missguided or PLT as younger consumers have less disposable income and either tend to buy fewer, quality items, or more, lower quality items.

    Product - Environmentally sustainable materials/packaging being used as customers are becoming more environmentally conscious - Zara's recycled packaging is a good example of this.

    Place - A multi/omnichannel presence so customers can buy products online/collect from stores as people spend more time online and shopping via mobile - Topshop is one example of being able to collect in store.

    Promotion - Brands like ASOS and Missguided make the most of promoting products with direct links to younger audiences through Snapchat and Instagram stories which are the most popular channels for this audience.

    Matt - NTU PG TSR Rep
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    (Original post by Postgraduate study at NTU)
    Hi fudgesticks24


    How detailed should your answer be?

    Here's just a few ideas, hopefully this can spark what you could be thinking about?:

    Price - promotional pricing techniques to compete with popular discounted fashion retailers like Primark, Missguided or PLT as younger consumers have less disposable income and either tend to buy fewer, quality items, or more, lower quality items.

    Product - Environmentally sustainable materials/packaging being used as customers are becoming more environmentally conscious - Zara's recycled packaging is a good example of this.

    Place - A multi/omnichannel presence so customers can buy products online/collect from stores as people spend more time online and shopping via mobile - Topshop is one example of being able to collect in store.

    Promotion - Brands like ASOS and Missguided make the most of promoting products with direct links to younger audiences through Snapchat and Instagram stories which are the most popular channels for this audience.

    Matt - NTU PG TSR Rep
    Do you make more money with a PG qualification from Trent or an Undergrad Qualification from Nottingham? lol
 
 
 
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