Unit 2 developing a marketing campaign folding bike case study Watch

Saiya12
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#61
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#61
Anyone got any research about marketing aims and objectives can’t think of any..
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ramshahk
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#62
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#62
anyone got any links or resources to share. im a bit confused on what we have to research as my teacher hasnt taught us the course so we basically self studied the course
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ramshahk
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#63
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(Original post by Shanicebob)
Does anyone know if for promotion we can research costs for things we will use such as leaflets ?
yeah you can use ways of advertising
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17022776
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#64
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#64
what does it mean by "research at least one marketing campaign related to the market for folding bicycles"?
(Original post by JamieReacord)
i have the case study for the january unit 2 exam. its based on the folding bicycle market. has anyone else received it or do you have any resources/templates? thanks
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bennydfrg
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#65
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(Original post by Saleyooo)
anyone got any links or resources that they are willing to share??? Appreciate it alot if someone does!
My snapchat is Cannben
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danny1999786
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#66
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my snapchat = danny.mazhar
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ramshahk
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#67
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(Original post by Shanicebob)
Thanks good luck
good luck to u too
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ramshahk
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#68
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(Original post by Shanicebob)
Research the competitors in the market
The general market of folding bikes ( couldn't find much )
The external influences
That sort of stuff I don't get the campaign bit though
ive done that but i dont get what it means to "you may wish to consider researching weekly/monthly marketing journals, marketing and/or advertising agency websites, business consultancies ad mor general business sources"
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danny1999786
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#69
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someone add me on snpachat and send me your notes or any resources please.

snapchat = danny.mazhar
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Liam1111
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#70
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Would anyone be willing to share the research notes they have via message, it would be much appreciated
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ramshahk
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(Original post by Shanicebob)
im a bit unsure I think it means you have to use sources to find a marketing campaign by another company so Brompton for example but I've looked and can't find anything sorry
ok thanks for your help tho
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lascelles101
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#72
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#72
here guys 100% solid research off of tutor2u
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ox505
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#73
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big up oxford city
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Katie_2000
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#74
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When you were given your case study, how many pages does it have? Does it have three pages or four pages with a few paragraphs explaining the business?
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Katie_2000
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(Original post by ramshahk)
3 sides-1 page is explaining the instructions and the other side is the set task with few paragraphs
Thankyou very much! Would it be possible to send me a photograph of your last page. I was just curious because I was looking at a past paper on this link - http://www.bhs-business.com/unit-2--...-campaign.html in the "Unit A - Part A" section and they seem to have 4 pages. The fourth page being an introduction to the business, in which would be very useful if we were provided this information prior to the day of the exam, as it would help us with our research. Have you been supplied this page introducing the foldable bike company? I feel I am missing a page. Thankyou for your help!
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Katie_2000
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#76
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#76
(Original post by ramshahk)
See attachments
That's great! Thank you so much!
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Nicole_Biela
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#77
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Hi, I got the exact same exam on the 10th of Jan- can anyone tell me what they done for their advertisement for the bicycle shop? The cost etc....
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69XD
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#78
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(Original post by courtchenard)
I completed my research today, I focused the marketing campaign on the hummingbird bike, there's loads of information
Could you share this?
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Nicole_Biela
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#79
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(Original post by Shanicebob)
because we don't know the budget I've done two cheaper things do leaflets from a site and posters and then two expensive things so tv adverts and billboards
Alrigth thankyou
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Nicole_Biela
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#80
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Has anyone done SWOT or PESTLE for folding bicyles in general?
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