Media AS A2 TerminologyWatch this thread
Anyone care to drop in some more?
Genre - The classification of any media text into a category or type.
Representation - The process by which an image etc may be used to represent/stand for someone or something.
Hypodermic Needle Theory -
Discourse - The expression of ideologies or speech used to achieve social, personal or political power.
Media Institution – The operation of a large media corporation embracing production, distribution and consumption
Mis-en-scene – Everything that is put in a TV studio or film set
Narrative - The way in which a plot or story is told, by whom and in what order.
Form – The structure or skeleton of a text
Ideology - A system of beliefs/values, which can be identified in mass media products or texts.
Denotation - The common sense, obvious meaning of something.
Connotation - Associations triggered by eg. an image or an object.
cheers me dears
The opposing theory to this is called the "Uses and gratifications" theory. It suggests that we are active to the media and that we use it for our own uses (EG conversation material) and gratifications (For fun and entertainment)
these are the ones i know (cheryl)-
paradigmatic elements/ codes and conventions- items that are used at construction to make a complete product
syntagm- the completed product (such as a completed magazine or dvd cover
bricolage- a combo of genres, e.g. action and romance, or romance and comedy
in-house style- a company of organisation way of communication with a consistent layout
enigma- exciting (a engimatic character, like Sylar in heroes)
direct mode of address- when a character looks straight at the camera (at the audience, indirect mode of address is the opposite)
- I've done a bit about Bulmer and Katz (1974)
which is about why people choose a text
1) as a form of escapism
2) to explore personal relationships
And stuff about Roland Barthes Semiotics...
But I was wondering if anyone had a guess at what the collective identity question will be about?