Currently stuck on a A level business past paper question

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username3683474
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The question is ''How can Place be used to increase a retailers marketing mix rarther than the other elements of the marketing mix?
I am completly stuck and do not knwo how to link the two topics toghther clearly. I need help pls haha
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999tigger
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(Original post by Tom4757)
The question is ''How can Place be used to increase a retailers marketing mix rarther than the other elements of the marketing mix?
I am completly stuck and do not knwo how to link the two topics toghther clearly. I need help pls haha
4 Ps of the marketing Mix.


Every consumer has been affected by the marketing mix. This business tool is comprised of four elements:
  • Product: The item meets the consumer's needs or desires
  • Price: The cost yields enough profit while still being acceptable to the consumer
  • Promotion: The item is effectively advertised and promoted
  • Place: The product is properly distributed and available in a convenient location at the right time

It is just asking you to focus on the significance of place and how the distribution chain can play a key role in the success of a business. You need to give examples of how you would do that , recognise the key aspects and explain how you would benefit or suffer depending on whether a business got its place strategy right or wrong.

Not sure where the confusion is?
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