Branding the British Army
Highly amused by this festive story
Army - Be as mediocre as you like. Or not. Your choice.
As you guys are the 'key audience', do you actually care about what a slogan says. What does a career in the Armed Forces mean to you?
Not fishing, no agenda, just intrigued.
Ikky
Army - Be as mediocre as you like. Or not. Your choice.
As you guys are the 'key audience', do you actually care about what a slogan says. What does a career in the Armed Forces mean to you?
Not fishing, no agenda, just intrigued.
Ikky
Scroll to see replies
Well, you're training to be a soldier in the best army in the world? Is this country not proud of anything we do anymore? And for £520,000?! ****ing ridiculous. Honestly.
In fairness the army isnt for everyone. It isn't supposed to be inclusive. It should only be, and pardon the pun, for the best of candidates.
Original post by hannah00
Well clearly the conducted market research and found it doesnt resonate.
Are you arguing against facts and scientific approach to testing public opinion
Are you arguing against facts and scientific approach to testing public opinion
No? If your opinion is that those in the Army shouldn't be the best, you're stupid.
There's hardly anything 'scientific' about people's opinions.
The Army is disciplined. You're made to be the best. If you're not, we do not want you in the army.
Original post by Guru Jason
In fairness the army isnt for everyone. It isn't supposed to be inclusive. It should only be, and pardon the pun, for the best of candidates.
Spot on
Original post by deltagolf
The Army are just more pigeons. Join the RAF to be a hawk.
Idiotic thing to say. There's more threat on the ground than there is in the air.
Original post by SASASPIRER
Idiotic thing to say. There's more threat on the ground than there is in the air.
My lad it's air cadet jokes. In reality I respect all sections of the armed forces equally.
(edited 6 years ago)
Original post by SASASPIRER
No? If your opinion is that those in the Army shouldn't be the best, you're stupid.
There's hardly anything 'scientific' about people's opinions.
The Army is disciplined. You're made to be the best. If you're not, we do not want you in the army.
There's hardly anything 'scientific' about people's opinions.
The Army is disciplined. You're made to be the best. If you're not, we do not want you in the army.
Well the army recruits from the public, so opinions of the public matter. People join the army for various reasons, winning some sort of competition evidently isnt one of them
Army isnt some public school boy institution.
Its very scientific and polling is actually a massive research intensive area of data analysis.
The army works for the public, not the other way around. So its the army that must adapt around publics views and values,
(edited 6 years ago)
Original post by hannah00
Well the army recruits from the public, so opinions of the public matter. People join the army for various reasons, winning some sort of competition evidently isnt one of them
Army isnt some public school boy institution.
Its very scientific and polling is actually a massive research intensive area of data analysis.
The army works for the public, not the other way around. So its the army that must adapt around publics views and values,
Army isnt some public school boy institution.
Its very scientific and polling is actually a massive research intensive area of data analysis.
The army works for the public, not the other way around. So its the army that must adapt around publics views and values,
Those who intend to be in the army want to be the best. It's a complete waste of money when it could pay for 30 soldiers' yearly salary.
Original post by Guru Jason
In fairness the army isnt for everyone. It isn't supposed to be inclusive. It should only be, and pardon the pun, for the best of candidates.
Army is suppose to reflect the country of which it wants to defend.
Clearly the current recruitment strategy wasnt working.
You can still have the best candidates, but who value and are attracted to differnet things.
All they proposed was changing what the adverts highlighted, no one proposed lowering standards
Be the best always seemed rather cheesy to me but i dont think it's elitist, even if it was why is that wrong the army is meant to be elite, though given how much it is being cut how elite it will actually end up being is debateable
Original post by hannah00
Army is suppose to reflect the country of which it wants to defend.
Clearly the current recruitment strategy wasnt working.
You can still have the best candidates, but who value and are attracted to differnet things.
All they proposed was changing what the adverts highlighted, no one proposed lowering standards
Clearly the current recruitment strategy wasnt working.
You can still have the best candidates, but who value and are attracted to differnet things.
All they proposed was changing what the adverts highlighted, no one proposed lowering standards
Yes, I'm sure the slogan 'Be bang average' will have people queuing out of the AFCO...
Original post by SASASPIRER
Those who intend to be in the army want to be the best. It's a complete waste of money when it could pay for 30 soldiers' yearly salary.
Be the best at what?
If the salary is £17k then clearly the renumeration package isn't even close to being average let alone best.
What does the best mean? In a head to head on neutral territory could the British Army (sic more like defence force) beat the US Army? Russian? Chinese? Nope.
Original post by Joinedup
old
new
new
Attachment not found
Bit confused - what you've put is almost the new logo not the old one.
The research also found the Army's crest - depicting crossed swords, a crown and a lion - to be "non-inclusive" and recommended replacing both with a union jack with the word ARMY in bold underneath.
So bloody stupid, if you are thinking of joining the army and you see the slogan is be the best and you go "wow this is really not inclusive" then you are 100% not the type for an army, just go back to starbucks and live in your safe little world where a perfectly fine slogan somehow upsets you more than people wishing to do hard to innocent civillians.
We would be dead if people had this attitude in ww1/2
We would be dead if people had this attitude in ww1/2
(edited 6 years ago)
Original post by Quady
Be the best at what?
If the salary is £17k then clearly the renumeration package isn't even close to being average let alone best.
What does the best mean? In a head to head on neutral territory could the British Army (sic more like defence force) beat the US Army? Russian? Chinese? Nope.
If the salary is £17k then clearly the renumeration package isn't even close to being average let alone best.
What does the best mean? In a head to head on neutral territory could the British Army (sic more like defence force) beat the US Army? Russian? Chinese? Nope.
I don't know anybody who soldiers for the money. No soldier does it for the money. They do it for the pride of serving their country. You obviously haven't read much into this.
And also, you do realise that people can specialise into the UKSF such as the SAS? They are the best. Better than any other worlds SF, and that's not personal opinion, that's a fact.
You cannot be in the SAS, SBS, SRR, RM if you're not the best. Those aiming to join the forces should not be aiming for the bare minimum, but the best they can be. So therefore, they be the best that they can be.
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