jonjoshelvey21
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i.e. if a council does a survey on a sample of residents what are the sampling unit? is it a resident, residents or the survey? What would I write in the exam?
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Hugh's Swan
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(Original post by jonjoshelvey21)
i.e. if a council does a survey on a sample of residents what are the sampling unit? is it a resident, residents or the survey? What would I write in the exam?
"Sampling Unit= In the context of market research or survey , a sampling unit is an individual person. The term sampling unit refers to a singular value within a sample database. ... Another example of a sampling unit could be if you were conducting online research with 50 households, one household would be a singular sampling unit."

So for your example it could be one resident. If the survey talked about getting households to respond, the unit would be a household. If say you were interviewing businesses, the unit would be one business.
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jonjoshelvey21
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(Original post by Hugh's Swan)
"Sampling Unit= In the context of market research or survey , a sampling unit is an individual person. The term sampling unit refers to a singular value within a sample database. ... Another example of a sampling unit could be if you were conducting online research with 50 households, one household would be a singular sampling unit."

So for your example it could be one resident. If the survey talked about getting households to respond, the unit would be a household. If say you were interviewing businesses, the unit would be one business.
thanks for the reply. what would the sampling frame of the investigation Be then and how would you work this out? many thanks
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Hugh's Swan
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", a sampling frame is the source material or device from which a sample is drawn. It is a list of all those within a population who can be sampled, and may include individuals, households or institutions." So for your study if you were sampling residents in the borough, your sample frame might be the electoral role for the borough which include all people eligible to vote ( i.e people over 18) or it could be the database of all council tax payers (which would probably equate to households as only one person would pay the bill per family) if you were looking to sample tax payers about the services the council provides. To sample those lists you could then take a 1 in n sample to achieve the response rate you need to be statistically significant. So you might call or visit every tenth contact on the list.
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