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Doritos to launch "lady friendly crisps" watch

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    What the...
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    (Original post by Dez)
    Nobody bats an eyelid about Pepsi Max. I don't really see what's so different here. :erm:
    But surely Pepsi Max wasn't marketed as something 'for women'? :lol:
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    (Original post by EmilySarah00)
    But surely Pepsi Max wasn't marketed as something 'for women'? :lol:
    No it's marketed as something for men. Diet Pepsi is predominantly bought by women.
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    (Original post by Dez)
    No it's marketed as something for men. Diet Pepsi is predominantly bought by women.
    Hm... I'm more than likely too young to remember the Pepsi advertising campaigns. That being said they definitely weren't recent, which is probably why this one is kicking up more of a fuss, since in this decade there's been a lot of push on gender equality. For someone to then come out and say women need daintier crisps seems a bit daft.
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    (Original post by Dez)
    No it's marketed as something for men. Diet Pepsi is predominantly bought by women.
    Don't expect that to continue for long though.....https://www.asa.org.uk/news/new-rule...next-year.html
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    If it was 'man friendly' there would be a sh1t storm.

    I'm done.
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    (Original post by EmilySarah00)
    Hm... I'm more than likely too young to remember the Pepsi advertising campaigns. That being said they definitely weren't recent, which is probably why this one is kicking up more of a fuss, since in this decade there's been a lot of push on gender equality.
    Fair point, but there are plenty of other examples of gendered products out there: toys, cosmetics and so on. There might not be quite so many when it comes to food there's still quite a few, especially in the snack aisles. Walkers Max and McCoy's sit on the same shelf as Doritos planned new product would.

    (Original post by EmilySarah00)
    For someone to then come out and say women need daintier crisps seems a bit daft.
    Just as a point of clarity, what was said in the interview is that women are more likely to buy "dainty" crisps, according to their research. Not that they need them.

    (Original post by PQ)
    Don't expect that to continue for long though.....https://www.asa.org.uk/news/new-rule...next-year.html
    Advertisement is not the only form of marketing. Far from it really. This ruling won't make as big of a difference as you might expect, though it's still a step in the right direction, I think.
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    prolly gonna contain some estrogen
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    Since when were crisps gendered?:rant:
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    :rolleyes: Patronising and annoying
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    I don't see what all the fuss is about. As usual, the perpetually offended can't help themselves.
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    Brilliant marketing/ advertising technique, grab everyone's attention with a sensitive social issue (maybe even make people angry) and you have more attention on your product.
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    Doritos are horrible anyway I wanna get rid of the things. Everywhere I go someone's eating a packet and they ****in stink!!!!
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    (Original post by RivalPlayer)
    I don't see what all the fuss is about. As usual, the perpetually offended can't help themselves.
    Indeed. I do find it quite funny tbh,
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    Danny Dorito is already a lady crisp
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    (Original post by CoolCavy)
    Danny Dorito is already a lady crisp
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    It’s not April fools yet though.....bye
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    Eat your Doritos properly ladies.
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    I AM OFFENDED BY THIS ON SO MANY DIFFERENT LEVELS!

    This lady does not need a crisp that makes less of a crunch and I have no shame in licking my fingers!
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    (Original post by Tiger Rag)
    http://www.independent.co.uk/life-st...ource=Facebook

    I'm not sure whether to :lolwut: or :lol: at this one...
    I don't think crisps are gendered.
 
 
 
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