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    If sales of a product had risen steadily over the last ten years would this necessarily be a guide to the future? Why?
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    You could talk about the product life cycle that all products should follow. This means eventually it will go into decline although it could be postponed by an extension strategy. I find it easier when the exam gives a context to talk about though. How many marks is that question worth?
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    The question is worth 6 marks! Thank you so much!
 
 
 
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