You have been carrying out research to test certain theories on consumer behaviour in the retail sector, in particular, clothing.
You designed an online questionnaire and asked friends and family to complete the questionnaire, and forward it on to others who may be interested. The questionnaire was open for a 2 week period.
Using the results below, you are to produce a short academic report. You can find a template (along with a brief description of each section you need to complete) as a resource in this unit.
GenderMale3Female21Age21 or younger021 - 291130 - 39540 - 49550 - 59260 or older1Main motivation to buy new clothingPrice18Fashion / Style9Word of Mouth2Want something new14Makes you feel good11Other1Do you have (or use) a loyalty card when buying new clothes?Yes6No16
What should I do?