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Customer numbers - how many new customers is the business getting, and how many repeat customers?
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Market share - compared to the other businesses in the same sector, how is this one doing?
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Customer satisfaction - do the customers come back because there is no alternative, or do they come back because they are genuinely happy?
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Customer complaints - if you have more customers you're likely to get more complaints, but as a percentage is it increasing or decreasing?
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Staff retention - if loads of employees are leaving, there's possibly something wrong with the business. Employees will always leave (because they want a change etc) but if there are high numbers it can indicate a problem
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Share prices - if share prices are dropping it's usually a bad sign
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Assets - what is the overall value of everything the company owns?
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First time resolution - are problems actually fixed, or are they just bodged/fobbed off and so people have to keep complaining about the same issue
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Staff sickness - if there is a high rate of staff sickness it can indicate that employees are unhappy and less motivated
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Compensation - if the company keeps paying out huge amounts of compensation, it can indicate that there are huge mistakes being made
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Handling time - if transactions are taking a long time to process, it can indicate that there are problems (such as staff working slowly due to lack of motivation, or systems being unnecessarily complicated etc)