Jordan B Peterson - is he the dad you never had?

So it is no surprise the majority of his supporters and indeed those who purchased Jordan's self-help book "12 Rules for Life: An antidote to chaos" are radicalised young men. Is he the father figure that these young men are lacking and is his popularity explained by him filling a void in the minds/hearts of his followers. I've looked at the 12 rules and they're not ground breaking and these rules which he says is a framework for success are basic stuff that any father worth his salt would have taught his children before they leave for university.

The 12 rules are listed below judge for yourself:
1. sort your self out
2. clean your room
3. buckle up
4. recognise that life suffering
5. rescue your father
6. be a hero
7. Take the past and future authoring programs
8. Be humble about what you don't know
9. Give your life meaning
10. tell the truth
11. Don't bother the bad crowd
12. Adjust and adapt

Is he scamming our young men? Are they sheep? Do they have a good relationship with their father's?

A lot of young men feel ignored or out of place and he speaks to them. Simple.

I'm studying psychology, couldn't agree more with you. Simple everyday things people take for granted are in fact very serious matters in psychology, and are discussed on a daily basis.

If you studied Psychology you should disagree with his principles as he abuses psychological research for his own agenda.

Poor privileged white, middle class men

Only marxists think that privilege is just a matter of money. Peterson is making the point that young men feel out of place in society due to a culture which doesn't teach them nor values responsibility. He's just telling them to grow up and accept responsibility for their potential to make the world a better place. What's wrong with that?

What a narrow way of thinking, to believe that the only disadvantage of the working classes and minority races is money. And to think that money has no effect on other aspects of life.

Poor privileged white, middle class men

I'm still trying to find out what is wrong with these:

1. sort your self out
2. clean your room
3. buckle up
4. recognise that life suffering
5. rescue your father
6. be a hero
7. Take the past and future authoring programs
8. Be humble about what you don't know
9. Give your life meaning
10. tell the truth
11. Don't bother the bad crowd
12. Adjust and adapt

These? What's wrong with standing up straight, pursuing what is meaningful or making friends with people who want the best for you? Seriously, I must be missing something. My question still stands - what's wrong with these rules?

RULE 1 / Stand up straight with your shoulders back
RULE 2 / Treat yourself like someone you are responsible for helping
RULE 3 / Make friends with people who want the best for you
RULE 4 / Compare yourself to who you were yesterday, not to who someone else is today
RULE 5 / Do not let your children do anything that makes you dislike them
RULE 6 / Set your house in perfect order before you criticize the world
RULE 7 / Pursue what is meaningful (not what is expedient)
RULE 8 / Tell the truth—or, at least, don’t lie
RULE 9 / Assume that the person you are listening to might know something you don’t
RULE 10 / Be precise in your speech
RULE 11 / Do not bother children when they are skateboarding
RULE 12 / Pet a cat when you encounter one on the street

He had a mildly entertaining interview but aside from that and his standing up to the Translobbyists he's a bit of a nobody.

A nobody? Yes, if only he could aspire to your lofty achievements.

He is an anti-PC version of Slavoj Zizek. It seems a lot of easily influenced men can not see beyond the main quality he shares with Zizek, namely pseudo-intellectualism.